India Yamaha Motor posts 49% domestic sales growth in January 2016 ~ Gears up for Auto Expo 2016

GREATER NOIDA LOKESH GOSWAMI  

India Yamaha Motor Pvt. Ltd. announced that it has registered a growth of 49% in domestic sales in January 2016 as compared to the corresponding period last year. This can be attributed to rapid network expansion and Yamaha’s increasing focus on expanding on tier II & III cities, along with the company’s innovative ongoing customer-centric activities and exciting product line up including Yamaha Saluto, Fascino and YZF-R3 which continued to strengthen their position with great sale numbers across the country.The company sold 58743 units in January 2016 as against 39313 units sold in January last year in the domestic market thereby registering a domestic sales growth of 49%. Commenting on the company’s achievement, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “We have got off to a very good start this year as we have witnessed surge in sales in January 2016. The key driver continues to be Fascino, which continues to receive overwhelming response in the market and we are hopeful of this trend to continue. The month has ended on a very positive note for us as our recent launches of Saluto, YZF R3, new color variants of FZ-FI, Fazer-FI and single seat YZF-R15S also made it to the growth trajectory. We shall continue with our endeavors as far as customer engagement program is considered. The calendar this year is teeming with activities and I can assure you, that we at Yamaha shall strive to deliver only what we think is best for our customers”.

Yamaha is getting ready to put up an exciting show at the 13^th Auto Expo 2016. Yamaha will put on display one of the most exciting and innovative product line-up at Hall No. 4, India Expo Centre. The theme of Yamaha stall this year is aimed at connecting with the youth and to bring out the essence of the Brand – “WE ARE YOUNG”. bout Yamaha Motor India Sales Pvt. Ltd Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R3 (321 cc), YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); Blue-Core Technology enabled models such as Saluto (125 cc), FZ FI (Fuel-Injected, 149 cc), FZ-S FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ RR version 2.0 (149 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc) and Cygnus Ray (113 cc); other models such as FZ (153 cc), FZ-S (153 cc), Fazer (153 cc), Crux (106 cc); as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc), YZF-R1 (998 cc) and FZ1 (998 cc).