New Delhi: ( 10/12/18) Taneira, the youngest brand from Titan, marked its national launch today with the inauguration of its flagship store in South Extension, New Delhi. Taneira launched its South Extension store in the presence of Bhaskar Bhat, Managing Director, Titan Company Ltd and Bollywood Queen Kangana Ranaut, in an exquisitely crafted Banarasi saree from Taneira’s collection.
The flagship store, showcases a curated range of handcrafted sarees from across the country. The impressive collection ranges from Mugas from Assam, lkats from Gujarat, Andhra Pradesh and Orissa; Jamdhanis from Bengal, Chanderis & Maheshwaris from Madhya Pradesh and a vast collection of Tussars, India’s indigenous silk.
This store also houses an entire floor dedicated to bridal trousseaus and is resplendent with Banarasi silks including the rare-to-find Raktambari, Shwetambari, Gyasar and Hazaar buti. This
section also showcases a wide range of rich Kanjeevarams in myriad hues.
Speaking on the occasion the Talented Actress, Kangana Ranaut said,
“I’m very glad to be here. The association with Taneira is special because i have been associated with Tata before. A woman in her life is full of contradictions, like you can be a mother, a daughter or a sister and they fulfill different parts of their life’s. So i feel saree can do justice in each of these roles.”
Speaking at the launch, Bhaskar Bhat, Managing Director, Titan Company Limited said, “As a company, we believe that sarees is a natural extension for Titan we have created designIed lifestyle brands that enable seIf-expression Titan, Tanishq, Fastrack, Xylys, Raga, Skin fragrances and now Taneira. Similar to the jewellery market when we began, this 5000 year old category is a large, unorganized market and underserved in terms of authenticity of the product.”