Khilona 2022: India’s rejuvenized strength in toy manufacturing to be on display from 26th Aug at India Expo Mart
Delhi/NCR – 25th August 2022 – Export Promotion Council for Handicrafts (EPCH) is credited for organizing leading export trade shows for the home, lifestyle, fashion, furniture and textiles, has now conceptualized two new shows – India GI Fair and Khilona-India Toys & Games Fair, to be co-located and held concurrently from 26th to 28th August 2022, at the India Expo Centre & Mart, Greater Noida. With support from various Ministries and industry trade bodies, these B2B shows have industry-wide participation from PAN India and are set to attract several buyers from India and overseas. Many have already registered to visit. India GI Fair is supported by the Department for Promotion of Industry & Internal Trade (DPIIT), Ministry of Commerce & Industry, O/o Development Commissioner (Handicrafts), , Ministry of Textiles; Ministry of MSME and The Toy Association of India.
“Khilona-India Toys & Games Fair resonates with the Prime Minister, Narendra Modi ji’s vision of ‘Vocal for Local’ and ‘Atma Nirbhar Bharat’ in toys & games as well as India realising its full potential in manufacturing for this segment, with an aim of becoming a global sourcing hub. The virtual India Toy Fair, held a year ago with EPCH in a designated role as implementing agency, was the first step and Khilona is an emphatic surge ahead in that direction,” informed Raj K Malhotra, Chairman, EPCH.
Khilona is to congregate a full spectrum of India’s toys & games manufacturing industry, with a cross section of 200+ businesses, ranging from medium and small exporters, artisan entrepreneurs and start-ups to India’s leading manufacturer exporters. The 12 display categories will feature Puzzles & Board Games, Soft Toys & Play Sets, Ride-on & Pull-along Toys, Educational & Learning Games, STEM Toys and Games, Subscription & Hobby Kits, Cycles & Paddle Wheels, Handmade & Craft Toys, Electronic & Precision Toys, Collectibles & Vintage Toys, Outdoor Leisure & Games, Sustainable & Eco-friendly Toys.
Visitors can see India’s strengths in innovations and high precession manufactured toys alongside its treasures in form of traditional toys & games as well as collectibles. Vibrant Theme Areas would highlight India’s toy making clusters & hubs including regional toy making crafts. Products made from natural materials will be in focus areas. Added attractions like thematic display, Live Demonstrations by Craft Persons, toy bank, Panel Discussions on “Reinventing The Future Of Toys – Design, Learning, Creativity, Entrepreneurship “are also planned during the show.
“Khilona comes at a very opportune time and reflects bigger aspirations for the future of the toys & games industry. Such trade platforms are instrumental in increasing India’s role in the global supply chains by enabling the toy manufacturers, predominantly the MSMEs and traditional practitioners, with the necessary market linkages to enhance their traction in the overseas markets and India’s share in global toys & games trade,” shared Mr. Rakesh Kumar, Director General, EPCH. He further added that the range of toys and games manufactured in India reflects cultural diversity, they are timeless, ageless and interactive. Toys categories such as dolls, soft toys, baby & infant, pre-school and board games are highly labour intensive and have high potential for scaling up manufacturing. For buyers and traders from across the globe, Khilona is an exclusive opportunity to network and partner with traditional, modern and upcoming toy manufactures; understand from eminent policymakers, industry experts and academics about various key aspects related to the Indian Toys & Games Industry; learn about new trends and opportunities; and create strategic B2B alliances.
Emphasis has also been given to showcasing traditional toys like Channapatna Lacquer ware Toys, Kondapalli Wooden Toys, Ettikopaka Lacquer ware Toys, Varanasi Wooden Toys, Asharikandi Terracotta Toys, Jaipur Kathputli, Kinhal Wooden Toy, Nirmal Wooden Toys, Tanjore Terracotta Dolls, Indore Leather Toys, Cuddapah Raja Rani Wooden Dolls, Chitrakoot wooden toys, Bishnupur Toy & Doll in the fair.
A large number of startups are also participating in the fair showcasing a wide range of products including sustainable toys, educational toys, board games and puzzles, traditional toys, infant toys and many more.
Two concurrent shows i.e The Maa – Shishu Expo presenting variety of products, services, support, advice and tips for holistic parenting and STEM conexpo designed to spark the curiosity of its participants by providing a positive experiential opportunity for learning showcasing the emerging tech available in EdTech are also being held at this venue.
Expected visitors to the fairs include Importers, Wholesalers, Brand Owners, Speciality Stores, Retailers and e-commerce platforms, Kindergarten & Schools, Designers & Merchandisers, Play & Special learning groups, etc both from India and overseas.
The international buyers who have registered to visit the fairs include ToyRus from Saudi Arabia; playbox from Sweden; Samaco toys and leisure from Saudi Arabia; tiny tree toys from South Africa; Texas toys distribution from USA; zeta group from Azerbaijan; City Centre commercial Kuwait; Heritage lace USA; Al tamimi group Oman; Zircon Swiss fine food Private Limited, Singapore; On cost, Kuwait; Poly wiggles South Africa; India Bazaar South Africa and many more. The Indian retailers have also registered to visit the fair include Archies, Myntra, Reliance retail, Hamleys and many more
