Maruti Suzuki True Value launches new brand campaign #SirfTrueValuePe
CHENNAI: Building on the two-decade-long legacy of trust & reliability, Maruti Suzuki True Value unveils a new ad campaign – #SirfTrueValuePe. The campaign is designed to promote True Value’s Direct-Buy feature and emphasizes on the benefits that customers gain while choosing True Value as their preferred platform for selling their old vehicles. This 360-degree campaign will be rolled out across multiple channels including television commercials, print ads, out-of-home billboards, as well as, digital media.
The approach for this campaign was to create communication that builds awareness for sellers using direct and engaging tonality. The ad film highlights True Value’s motto to offer a holistic, reliable, and hassle-free pre-owned car selling experience.
In the latest #SirfTrueValuePe TV commercial, the protagonist, Rajkumar Rao, is shown ultimately choosing True Value for selling his car after carefully considering all the other available options. The TVC is shot in four different films capturing different scenarios while highlighting all the key USPs such as Free Home Evaluation, On Time Payments and Easy RC Transfer that one gets by choosing True Value. Each of the four films highlight various scenarios in which Rajkumar is discussing selling his car via this platform. Click here to watch the TVC.
Commenting on this new campaign, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said “We are grateful to our 46-lakh strong True Value customer base who have made this platform symbolic of trust. Our new brand campaign builds on this idea and reiterates how True Value has not only redefined the car selling journey for customers, but has also made the entire process seamless and reliable. It highlights the trusted legacy of the True Value brand and effectively communicates that for a customer looking to secure the best value for their car, instantly; the answer is always True Value.”
Maruti Suzuki True Value offers a systematic integration of technology and industry experience to sellers that make the whole process of selling cars transparent and convenient. To ensure customer delight, sellers can enjoy complete peace of mind thanks to services like free home evaluation, AI based pricing engine, reliable RC transfer, hassle-free documentation, and on-time payment, amongst others. All Maruti Suzuki True Value customers are appointed a designated Relationship Officer, who takes them through the entire journey of selling their car.
Since entering the pre-owned car market in India in 2001, True Value has developed its pan-India presence to include over 556 stores in 276 cities. It revolutionised the pre-owned car market and assisted customers with an ethos of transparency, reliability, and professionalism, addressing a significant need gap at the time. To this day, True Value continues to provide a transparent car buying and selling experience under one roof, making it India’s most trusted one-stop destination for pre-owned cars.