Natural beauty product brand Skinella organises 2nd season of Skinderella, Winner awarded with Rs 1 Lakh


New Delhi :(08/02/2019) Skinella has launched a clutter breaking, and hopefully stereotype breaking idea : Skinderella, to liberate the current millennial generation from the fixed and rigid stereotype of beauty standards set for them.

A contest that bashes and breaks all myths and pressures that young girls take upon themselves to have an acceptable look. In the second year running, Skinderella was set for its quest to find the most #SuperNaturally girl of 2019.

Winner Shreya won the coveted crown with a cash prize of Rs. 1 lakh. “Skinderella is not merely a beauty pageant. It’s a platform that empowers and enables young girls (15 to 25 years of age) to question age old beauty norms, challenge societal pressures and to find their very own meaning of beauty. Because at Skinella we believe that confidence is the most beautiful make up any girl can wear!”, said Dolly Kumar, Founder, Skinella after the award session.

Speaking to Ten News Dolly said, “I have always been a woman with positive mind and perspectives. Initially, I had a thought that ‘will this lo help me reach my goal?’ but trust me, when I saw girls feeling confident in their natural looks, with no make-up because of my initiative, I realized that this is what I am supposed to do !”

Speaking to Ten News, Shreya who won the title of Skinderella 2019 said,

“I am actually feeling like all this happening in my life is unreal. I just uploaded one picture on social media and today I won the title. This is really a great initiative by Skinella which is making girls to feel confident in the ‘natural them’.”

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