New Holland Agriculture Achieves Highest Ranking for After Sales Service and Product Performance
n addition, the study recognised New Holland as the second leading tractor brand in the above 50 HP segment with a score of 887 on a 1,000-point scale, just two points lower than the leading brand.
New Holland Agriculture, a brand of CNH Industrial has received three major recognitions in 2017 India Tractor Studies done by J.D. Power. New Holland tractors achieved highest ranking for after-sales service in the J.D. Power Customer Service Index (CSI). In addition to this New Holland was also ranked highest for product performance in two key horsepower categories analysed by the J.D. Power Product Performance Index (PPI).
New Holland achieved the highest score for customer satisfaction with after-sales service, with a score of 842 on a 1,000-point scale.
Acknowledging the Tradition:
New Holland Agriculture has won the prestigious recognition before as well. Previously, the brand was awarded in 2015, in the first ever India Tractor CSI Study by J.D. Power, with a score of 794.
Across the industry, tractor owner satisfaction with after-sales service climbed from a score of 751 points in 2016 to 784 points in 2017. This improvement in satisfaction is attributed to gains in all four service satisfaction index factors as well as a 60-point increase in the overall parts operation index score.
Tractor owners from 14 States participated in study
The 2017 India Tractor CSI Study was based on evaluations from 3,440 tractor owners across 14 states. The study was fielded from December 2016 to April 2017 and included owners who purchased a new tractor between December 2014 and March 2016 from an authorized dealership.
New Holland’s highest ranking for product performance in the 31-40 HP and 41-50 HP segments was achieved with scores on a 1,000-point scale of 862 and 866 respectively, which is much higher than the relevant horsepower segment average of 809 and 825 points. These two HP categories together contribute almost 85 percent of the market. In both these HP segments New Holland lead in all seven machine performance categories. In 2016, the 31-40 HP segment accounted for 35 percent of total industry volumes and the 41-50 HP segment comprised 49 percent.
In addition, the study recognised New Holland as the second leading tractor brand in the above 50 HP segment with a score of 887 on a 1,000-point scale, just two points lower than the leading brand.
Greater Noida Connection
New Holland Agriculture has its plant, marketing and parts division situated in Industrial block of Greater Noida. Spread across 60 acres of land, Company’s state-of-the-art manufacturing plant in Greater Noida is one of the most advanced tractor plants in the country with an annual production capacity of 60,000 tractors.
(Information Sourced From Business Insider Press Release)
