New Delhi: Apart from the purpose behind celebrating a particular festival, the craze for festivities among individuals doubles up when it comes to wearing new attires, make up and adorning intricate jewellery designs. Besides this, on Diwali, people worship Goddess Lakshmi, that is considered to be the Goddess of wealth. Thus, the trend of adorning beautiful jewellery on Diwali has been in vogue for a long time.
Ambrus Jewels by Arpit Goyal, inspired by a rich heritage and the beauty of rich culture, make the jewellery pieces a matter of high-end and luxe experience.
On Thursday, The company unveiled its first flagship store at Defence Colony in South Delhi. Comprising of an exquisite range of rings, earrings, necklaces, and pendants the exclusive collection is a beautiful melange of enigmatic designs and inspired by the poetry of beauty.
The event was graced by Bollywood Talented Actress Nimrat Kaur of ‘Lunchbox’ and ‘Airlift’ and web series ‘The Test Case’ fame. She was Delighted to be at the event. According to her, the classic and elegant collection will surely be an eye catcher for any occasion.
Commenting on the launch, Arpit Goyal, Founder said, “I have always emphasised on giving importance to Indian culture and heritage as reflected in the jewellery pieces. An eye for art, I appreciate the Indian history in architecture with the use of colours. I believe in appreciating the Indian craftsmanship and promoting the fine jewellery craftsman.”
Speaking to Ten News, On Associating with the brand Nirmat Kaur, Said,
“I love originality, i love good taste, i love imagination and anything that is rooted in our heritage and culture. All of which are values that i feel the Goyal family sticks by and Arpit designs are absolutely exquisite and i’m huge fan of pure Indian design.”