Organic Products at Affordable Prices: BJP National Vice-President Inaugurates Jivamrit Store in Greater Noida
Ashish Kedia
Rohit Sharma
Jivarmrit, a one of its kind farmer-to-consumer organic store was today inaugurated by Bhartiya Janta Party Vice-President Shyam Jaju.
Inaugurating the store at Alpha-1 Commercial belt, Greater Noida, the senior BJP leader insisted on importance of eating unadultered organic food for healthy living and called it an amazing gift for city residents.
Direct Collaboration with Farmers, makes organic affordable:
The inspiration behind this organic store at Greater Noida, Chandrashekhar Garge said, “In today’s time what people eat everyday has lot of harmful chemicals. We want to offer them a healthy alternative. Also through this model we will ensure that money reaches to farmers directly and products are also affordable for the consumers”.
Contrary to popular perception, the Jivamrit store at Greater Noida offers organic food products at very affordable prices. Speaking about the same Nirmal Kumar, CEO of Jivamrit Organic Farmer Producer Company Ltd (FPO) said, “We have a selected group of farmers from Uttarakhand from whom these products are sourced. In our model we have completely done away with any middle men and hence we are able to get genuine products at affordable prices”.
On the quality of products he said, “Extreme care is taken to maintain the scientific organic technique of reproduction. From soil check to product testing, different stages of cross-checks ensure an excellent quality of products”.
Owner of the Store, Aditya Garge further added, “This is our first store in Greater Noida and in order to extend benefit of this amazing product range we soon plan to expand further in Noida/Delhi NCR. We have massive price benefits for the customers. The basic idea is to extend benefits to farmers and consumers at the same time”.
The store as of now is offering wide range of food products, however it soon plans to expand and include fresh organic fruits-vegetables and milk to its offering.
