Parineeti Chopra joins final edition of ‘Behtar India’ campaign held in Delhi

New Delhi: Republic TV along with DHFL Pramerica Life Insurance hosted the finale of the Behtar India campaign today.

The event took place at the Shahjahan Hall in Taj Palace, New Delhi which was attended by Actor Parineeti Chopra. The campaign braced the community to step forward and help itself in achieving better health, hygiene and environment standards. This year long campaign, focused on three main pillars– Health, Hygiene and Environment (Recycling).

The initiative was a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the underprivileged children, it is an opportunity to receive free health benefits.

900+ Schools along with 11,00,000 students in 200+ cities participated in this campaign and 9 companies had adopted this initiative as corporate social responsibility (CSR) endeavor. People from across India recycled 800 thousand kilos of waste which amounts to saving 2 million litres of water, 13,667 trees and 7235 barrels of oil. The campaign also enabled 24,118 under-privileged children to get Dengue Protection Kits. The campaign celebrated this extraordinary impact during grand finale where the young champions were awarded for their diligence and mindfulness for the environment.

Sharing her thoughts Renowned Film Actress and Campaign Ambassador, Parineeti Chopra said, “I have been a part of the second season of the campaign from the beginning and it is important to spread the message of better health, hygiene and the importance of recycling within communities to make the world a better place to live in. It is a matter of great responsibility for me to take up this initiative and affect social change. The campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. I would like to congratulate, DHFL Pramerica Life Insurance, the organizers of ‘Behtar India’ and Republic TV’s Arnab Goswami – an influencer like him can bring about massive positive change. I appeal to everyone to come forward and be a part of this campaign so that this message reaches to as many people as possible.”

Speaking at the event, renowned TV anchor Arnab Goswami said, “First of all I want to congratulate the entire Behtar India team looking forward to touch the hearts of so many people, so many students, so many teachers and so many institutions. Our younger generation is beginning to realise through this beautiful campaign life is not just about the marks and certificates, life is not just about achieving something for yourself, it is not just about your board examination results, it is not just about your extracurricular activities, it is not just about the college that you go to, it is about the country which you belong to, it is about the people who are a part of, it is about the community that we belong to. A country that comes together when we are facing external aggression not just when there is a terrorist attack, Priyanka generation of the country must come together to make a stronger country, vs younger generation must work together to share to give.”

‘Behtar India’ is a social innovation that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier. The unique format not only supplements the government’s efforts to provide promotive as well as preventive healthcare to the community, but also ensures quality curative healthcare and behaviour change in the fields of hygiene and environment.