PVR announced the opening of a new 11-screen multiplex in Phoenix Market city, Chennai
CHENNAI: PVR Limited, the largest and the most premium cinema exhibition company in India, post the merger with INOX Leisure Limited has announced the opening of a new 11-screen multiplex in Phoenix Market city, Chennai, Tamil Nadu today. The opening marks the re-launch of the earlier Luxe Cinemas, a popular destination for city residents in a new avatar.
With this launch, PVR crosses the 100-screen milestone in Chennai as part of the joint entity with a presence of 105 screens in 16 cinemas. The merged entity strengthens its foothold in Tamil Nadu with 136 screens in 22 properties and consolidates its presence in South India with 519 screens in 93 properties.
The multiplex is located in Velachery, one of the commercial and residential hubs in South Chennai and has a geographical advantage in terms of the connectivity to other parts of the city. The property has a seating capacity of 2688 and is also home to IMAX, PVR’s second in Chennai and its 17th IMAX Screen in the country making it the largest IMAX Partner in the Country.