RED FM introduces its newest RJ – Robot Rashmi hosts the show on RED FM
National, 07 December 2018: The most awarded and one of the largest radio networks in the country, RED FM has come out with another exciting concept of having a humanoid robot as a radio jockey. RJ Rashmi who is world’s first ever Hindi speaking robot will be seen hosting a show on Red FM.
93.5 RED FM never fails to surprise its listeners through the most interesting content formats and disruptive programming. The show #AskRashmi went on-air on the 3rd December for the first time. As a part of this concept, Robot Rashmi hosts a show with RJ Raunac aka Baua in the morning from 10 AM to 11 AM and ‘Dilli ke kadak launde’ RJ Kisna and Ashish in the evening 5 PM to 6 PM.
During the show ‘Ask Rashmi’, the robot interacts with the callers and responds to their questions. These conversations vary between a plethora of topics like politics, environment, road safety with an understanding of human emotions.
On this first ever concept for the radio industry, Ms. Nisha Narayanan, COO, RED FM said, “Red FM is always working towards creating exciting content which also has the new age spark to it. It is the first time ever that a humanoid robot will be hosting a radio show in India. Rashmi the robot along with our RJ’s go on-air together in a segment called #AskRashmi. We are excited to have her on-air and looking forward to two weeks of exciting content on-air for our listeners.”
Rashmi was created by Ranjit Srivastava who belongs to Ranchi. The robot was designed on the lines of Hong Kong’s robot Sofia. Robot Rashmi not only speaks Hindi but can also speak English, Bhojpuri, and Marathi. This is a first of its kind programming and has never been done in the world, let alone India.
About 93.5 RED FM:
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are Red FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at Red FM we always speak up for the right, for the people.
Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that Red FM boasts of over 319 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.