Rural India to be lit with over 30 million LED streetlights by 2024: EESL CEO @ LED Expo 2021 | India Expo Mart
19th November, Greater Noida: Under Street Lighting National Programme, more than 30 million LED streetlights will be retrofitted / installed by 2024, covering entire Rural India, said Energy Efficiency Services Ltd (EESL) CEO Mr Arun Kumar Mishra.
Mishra was speaking at the LED Expo 2021 which is being held at India Expo Mart during 18th to 20th November, 2021. “I firmly believe that events such as the LED Expo will play a pivotal role in building an awareness around the considerable utility of LEDs in helping India achieve its sustainability goals,” Mishra added.
The LED Expo, along with Media Expo, is being organized by Messe Frankfurt India after a year of hiatus owing to the Corona Virus Pandemic.
Commenting on the restarting of in person exhibitions, Mr Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holdings Ltd stated, ‘Extremely delighted to be a part of a physical exhibition after such a long time. The return of face-to-face exhibitions is quite a major event as it not only signifies the revival of the exhibition industry, but also plays a huge role in supply chain development of local businesses and contributes to the overall economic growth of India. Through Media Expo New Delhi 2021, Messe Frankfurt aims to deliver strong value to advertising segment by providing a perfect avenue for product sourcing, networking and knowledge sharing.’
In the current climate of digital marketing, the Media Expo is providing an alternate vision of advertising world with an innovative focus of out of home advertising, as representatives from Print Associations across India gather on the show floor to share and develop ideas.
Leading Manufacturers of OOH media are to show off their innovations in printing technologies, with a focus on consolidating the power and speed of digital aids and the visibility and majesty of outdoor advertising. Among the main exhibitors are Colorjet, showcasing Vulcan Prime, providing ultra-high quality printing upto 2400 DPI and its UV curing technology, that ensures immediate drying, saving 90% of production time; Duracoat, showcasing Durawall, a digitally printable wall media that serves as a water activated alternative to hand painted bills on masonry walls, made from locally available raw materials; True Colors Solutions & Technologies india Pvt Ltd, showcasing i-Jet, an advanced solvent printer with Japanese technology and intelligent print head control system.
The above mentioned institutes would be joined by other manufacturers like Arrow Digital, HP India etc, who will contribute to the pomp and show of the buzzing show floor.
Media Expo is joined by the first ever hybrid LED Expo, where a virtual exhibition is set to take place alongside the physical one. More than a hundred exhibitors are participating in this multi modal expo, which was inaugurated alongside an exclusive report on ‘India Lighting Control System Market (2021-2027)’ by 6Wresearch. Rajat Kharbanda, Research Director of the organization stated, ‘The LED lighting market is expected to register a CAGR of 21.7% during 2021-27 F. The revenues of India LED Lighting are estimated to reach around USD 8.2 billion by end of 2027. Further, LED lighting has vast potential in India owing to power shortages an high electricity cost.’
The focus of this expo, as highlighted by the above statement, is primarily on energy saving technologies, and cost effective lighting fixtures, with an integration of centralized digital control through wifi facilities. As the world shifts progressively more online, our tangible world becomes dependent on its facilities.
Major LED manufacturing brands are flocking to the show floor to showcase their latest innovations in lighting technology. Among the main exhibitors are, Tata Communications, showcasing Made in India Smart Street Lights Controllers, that enable City or Campus Authorities to centrally manage and monitor street lights and achieve better energy and operational efficiency; Lightberry showcasing Smart wifi light solutions to convert any light of choice into a smart light, and allowing remote control via cell phones or voice comands; Everfine showcasing EMS-61000-5A SURGE GENERATOR, designed to simulate lightning strike and produce high voltage energy integrated with alarm and fault notifications; Sri JSB lighting company, showcasing Decorex’s high-end, environment friendly architectural indoor-outdoor lighting. as well as Kundan switch gears innovating made in India flood light series.
These are only a few of the products being demonstrated at the expo which will also have a live knowledge session about the hazard of blue lights, that will be covered in the virtual exhibition.
As espoused by the organizer of the event, the return of physical expos after the lull of the COVID year bodes well for the Indian economy. The world is slowly recovering from the shock of a pandemic, and the new decade is beginning to come into its own as the next generation of technological innovations in marketing and lighting illuminate a new horizon of existence.




