SAMSUNG LAUNCHES ‘GURU SHIKSHA’ PROGRAM TO TRAIN ITI TEACHERS

amsung today announced the launch of its ‘Guru Shiksha’ program, a first of its kind initiative to train teachers of Industrial Training Institutes (ITIs) located in Delhi NCR on troubleshooting, installation and demonstration of Samsung products including mobile phones and home appliances. Selected teachers trained as part of this initiative will get an opportunity to partner with Samsung and teach Samsung’s Advanced Repair and Industrial Skills Enhancement (A.R.I.S.E) program that the Company plans to run at Samsung Technical Schools being set up in ITIs in New Delhi. The Samsung Technical Schools and the A.R.I.S.E program have been set up by Samsung in collaboration with the Department of Training & Technical Education to provide ITI students technical training and hands-on industry experience.

Mr. Daniel Park, Senior Vice President, Samsung India, and Mr. V.P. Rao, Director (IAS), Department of Training & Technical Education – Delhi, formally launched the program in the presence of senior Samsung officials, principals of the participating ITIs, and teachers. The Guru Shiksha program is part of Samsung’s Creating Shared Value platform, whereby the Company is seeking to enhance the skill levels of the ITI students.

Mr. Daniel Park said, “The Guru Shiksha program reinforces Samsung’s commitment to using technology to open newer possibilities for people. In an environment where technology is rapidly evolving, the Samsung Guru Shiksha program that we are initiating today serves to upgrade the skill level of all the teachers in line with our advanced technology Consumer Electronics and Mobile products and at the same time complements the A.R.I.S.E Program that we are running at the ITIs for the students.”

The first training session will be held at the Samsung CS Academy, Greater Noida and will include 57 teachers from 17 ITIs in Delhi. The company plans to hold similar sessions in Chennai, Kolkata and Mumbai, with an aim to reach out to 150 teachers. Each course, spanning 4-8 days, will be conducted by qualified Samsung regional Customer Satisfaction Academy trainers. The teachers will be taught to repair, troubleshoot, provide demos and install products such as mobile phones, audio/video devices, refrigerators, air-conditioners and other home appliances. Upon successful completion of the course, teachers from the selected ITIs in which Samsung Technical Schools will be set up, will participate in the Samsung ARISE Program in the institute.

The first Samsung Technical School has been set up at ITI Dheerpur in September 2013 and the Company plans to set up Samsung Technical Schools in several more ITIs in Delhi/NCR in this year.

Samsung places substantial focus on providing quality education to underprivileged children in the country, through its CSR programs. The company is in the process of setting up Samsung Smart Classes at Navodaya Vidyalayas in different parts of the country. This initiative is helping bridge the digital divide in the country while at the same time improving the quality of education being provided in these schools.