#TenNews #Exclusive #IAMAI release a code of self regulation for #OTT platforms
Online Curated Content Providers (OCCPs) including Hotstar, Voot, Zee5, Arre, SonyLIV, ALT Balaji, Netflixand Eros Now have signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India [IAMAI].
In a press statement, it announced that this highlights two key principles: To protect consumer interest while offering them a variety of content choices and exercising creative freedom.; the code represents uniform principles and guidelines which will be adhered to by all signatories to the Code, in letter and spirit.
IAMAI and the signatory companies will also be looking to collaborate with other players, under the principles in the Code.
According to a BCG report titled “Entertainment Goes Online” released in 2018, video content delivered through the internet is expected to reach a market size of $5 billion (INR 35,730 Cr) by 2023