USA, 26th July 2023: Elon Musk, the CEO of SpaceX and former CEO of Twitter, has once again stirred up the aesthetics of Twitter’s logo. Musk made another tweak after replacing the platform’s famous small blue bird with a prominent “X” emblem, this time choosing for somewhat bolder lines. However, in classic Musk way, he soon expressed his displeasure and proclaimed that the adjustment will be reversed.
On Tuesday afternoon, the tech billionaire took to Twitter to express his thoughts on the new design, writing, “I don’t like the thicker bars, so reverting. The logo will evolve over time.”
This statement implied that Musk is not finished experimenting with Twitter’s branding and that we may see other logo variations in the future. The image displayed above shows both the original “X” logo and the modified version.
Surprisingly, the new logo has already appeared on Twitter’s homepage, capturing the attention of millions of users. Musk also altered his profile photo to match the newly proposed look as a tribute to the rebranding initiative. However, at the time of Musk’s statement, neither form of the logo had yet appeared in Twitter’s mobile app.
While just marginally different from its predecessor, the new logo seems to be inspired by a concept submitted by a Twitter user called Sawyer Merritt. Musk later tweeted that he acquired the new logo proposal from Merritt over the weekend, recognising the creative community’s significance in developing the platform’s visual identity.
The origins of the logo change may be traced back to Musk’s Sunday statement, in which he proclaimed his intention to redesign Twitter as “X.” He also issued a challenge, urging users to submit prospective logo designs and promised to make the best one online the next day. Soon after, Musk pinned a tweet from Sawyer Merritt that included a video of the “X” logo, which he soon unveiled on the site.