Union Agri Minister inaugurates SARAS Aajeevika Mela 2021 at Noida Haat

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NOIDA, NCR DELHI, 26th February 2021: Union Minister of Agriculture and Rural Development Narendra Singh Tomar today inaugurated the SARAS Aajeevika Mela 2021 at Noida Haat. Kailash Choudhary, Union Minister of State for Agriculture, farmer welfare and Rural Development, Government of India was also present on this occasion. After the inaugural ceremony, Narendra Singh Tomar and Kailash Choudhary visited every stalls of Saras Mela and also encouraged women crafts artists of more than 300 self-help groups who came to the fair to displaying their stalls. Along with this, he also enjoyed the cultural program and also visited the Aajeevika India Food Court.

The famous SARAS Aajeevika Mela 2021, focusing on the theme of ‘tradition, art, craft and culture’, is being organized first time in Noida from 26 February to 14 March 2021 at Noida Haat, Sector 33, NOIDA. A wide range of products from over 27 states are being exhibited and available for sale at the SARAS Aajeevika Mela 2021. The Mela is being organised by the Ministry of Rural Development and National Institute of Rural Development and Panchayati Raj(NIRDPR)with an objective to provide an opportunity of earning to the artisans, craftsmen and weavers from rural India, those who lost their livelihood during the COVID-19 lockdown.

The finest handicraft products of rural India are display at the SARAS Aajeevika Mela 2021 organised by the Ministry of Rural Development and National Institute of Rural Development and Panchayati Raj(NIRDPR). More than 300 craftsmen are participating in this exhibition. Visitors can also enjoy over 60 cultural programmes and regional cuisines from across India at the Aajeevika India Food Court.

The SARAS Aajeevika Mela is showcasing the best collection of products of handloom, sarees, dress materials, accessories and handicrafts from different states. Here is the highlight of some of the products which will be exhibited at the Mela.

Handloom

Kalamkari (AP), Mekhala Chadar (Assam), Cotton and Silk (Bihar), Kosa Saree (Chhattisgarh), Bharat Gunthan and patch work (Gujarat), Tassar Silk and Cotton dress material (Jharkhand), Chanderi and Bagh print (MP), Eri Silk (Meghalaya), Tasar and Bandh Sarees (Odisha), Kachipuram Silk (Tamil Nadu), Poschipuram (Telangana), Paschima (Uttarakhand), Katha, Batik print, Tant and Baluchari (West Bengal).

Handicraft

Pearl Jewellery (AP), Water Hyacinth handbag and Yoga mat (Assam), lacquer bangle, Madhubani painting and Sikki crafts (Bihar), bell metal products (Chhattisgarh); mud mirror work and Dori work (Gujarat), terracotta (Haryana), tribal jewellery (Jharkhand), Channapatna toys (Karnataka), Sabai grass products and Patachitra on palm leave (Odisha), leather bags, wall hanging, lamp sheds (Telangana), home décor products (Uttar Pradesh), Dokra craft, Sital patti and diversified products (West Bengal).

Natural Food

Natural spices and food products from different states across the country will be available at the dedicated food stalls. Food products like ginger, tea, pulses, coffee, papad, apple jam, pickles will be available for sale at the Mela.

The special highlight of the SARAS Aajeevika Mela 2021 is the dedicated kid’s zone full of fun activities. A wide range of cultural programmes representing various states will also be organised.

All the visitors will have to follow a strict COVID-19 protocol at the SARAS Aajeevika Mela 2021. Wearing of mask and social distancing will be mandatory for all at the Mela premises. Sanitizer machinesand regular sanitization will also be implemented within the Mela premises. Ambulancehas been on standby for any emergency services.

The SARAS Aajeevika Mela is supposed to help in spreading Prime Minister’s vision of ‘Vocal for local.’

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