Union Minister Anurag Thakur Supports Flipkart Initiative ‘Samarth’ to empower Indian artisans, weavers and craftsmen

Prerit chauhan / Rahul Kumar Jha

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New Delhi: Flipkart, India’s leading ecommerce marketplace, today launched ‘Flipkart Samarth’ a breakthrough initiative aimed at bringing India’s artisans, weavers and handicrafts producers onto e-commerce. This move will open up national market access for these underserved communities, giving them access to a constantly growing pan-India customer base of move than 150 million, while empowering them to leverage the benefits of the e-commerce model.


Minister of State (MoS) for Finance & Corporate Affairs Anurag Thakur supported and launched the Flipkart ‘Samarth’ Initiative by gracing the occasion as Chief Guest.

Going several steps beyond just providing market access, Flipkart Samarth has been designed to suppon the e-oommeroe journey for artisans from on-boarding until they reach familiarity with the process of selling online. The host of initiatives and benefits under Flipkart Samarth include dedicated support for onboarding, cataloguing, account management, business insights, dedicated seller support, reduced commission where eligible, and warehousing support.

Minister of State for Finance and Corporate Affairs Anurag Singh Thakur said, “Our Government has taken a host of measures in the recent budget and during the past few years to nurture the startup ecosystem, support the MSME sector and encourage e-commerce platforms. I am happ y to see a slew of private players including Flipkart have come forward and bridge the gap between local artisans, technology and the marketplace. I firmly believe, that India has much more to offer the world, than what the world has offered to India.”

Kalyan Krishnamurthy, CEO, Flipkart Group, said, ‘As a homegrown company, we are constantly innovating to find new ways to use e-oommeroe to uplift and empower all sections of society especially MSMEs. These small businesses are the backbone of Indian economy, going back centuries. Through ‘Flipkart Samarth, ‘ we are helping traditionally underserved communities access a pan-India market and engage with over 150 million customers.

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