Union Minister Nitin Gadkari launches special edition Khadi watches by Titan

New Delhi(30/01/2020): Titan, India’s leading consumer goods company in collaboration with Khadi and Village Industries Commission (KVIC), a statutory body under the Ministry of Micro, Small and Medium Enterprises (MSME) today announced the launch of Khadi Collection’ a set of two watches crafted in authentic Khadi.

The collection was unveiled by Union Minister of MSME, Road Transport & Highways, Nitin Gadkari; Minister of State MSME, Animal Husbandry, Dairying & Fisheries, Pratap Chandra Sarangi; Secretary of Ministry of MSME, Dr. Arun Kumar Panda; Chairman of KVIC, Vinai Kumar Saxena and Ravi Kant – Chief Executive Officer, Watches & Wearables, Titan Company Limited at The Leela Palace, New Delhi.

For the first time ever, Titan uses a non horological material like Khadi on the dial and strap of the watches.

Since Khadi is handwaven, every single watch in this collection is unique because of the distinctive weave and texture. The straps of the watches have also been treated with a special coating to make them more durable without compromising on its authentic texture. The collection is a unique and elegant blend of simplicity and modernity.

Nitin Gadkari, Union Minister of MSME, Road Transport & Highways said, This collection
celebrates Khadi, India’s signature fabric. Titan and KVIC have come together to create a modern watch that celebrates the fabric which is integral to our Indian heritage. Khadi and a watch were two integral parts of Mahatma Gandhi’s life and on his 150 birth anniversary, I’m really glad to see KVIC & Titan collaborating to pay a true tribute. With this extraordinary initiative, Khadi will find its way on the wrists of the modern young Indian.

Pratap Chandra Sarangi, Minister of State MSME, Animal Husbandry, Dairying & Fisheries said, “Khadi represents a simplistic and sustainable way of life. As we focus and evolve towards an organic environment, what can be better than this eminent tie-up of KVIC and Titan? Khadi watch collection will represent an elegant eco-friendly time-piece on the wrists of proud Indians.

Speaking on the occasion of the launch, Ravi Kant – Chief Executive Officer, Watches & Wearables, Titan Company Limited said, Titan has been continuously evolving over the years along with the aspiration of our consumers. Our design stories have mirrored the journey of India’s progress and celebrated the Indian culture Khadi Is revered in India and worldwide due to its uniqueness of being hand spun, handwoven and is truly a sustainable fabric. To commemorate the 150th birth anniversary of Mahatma Gandhi, we are happy to launch this special edition Khadi collection in collaboration with KVIC.