Keventers, India’s iconic milkshake brand launches its first outlet in Pune
Pune: Keventers, India’s iconic milk shake brand is all set to add a few more stars to its universe, by launching its 1st outlet in Pune. After successfully opening and operating more than 90 milkshake outlets Pan India and Internationally, Keventers has become one of the most widespread milkshake brands in India.
Keventers took the milkshake and beverage market by storm when it launched its first outlet in New Delhi in 2015. Revived by Aman Arora, Agastya Dalmia and Sohrab Sitaram, this iconic milkshake brand has become synonymous with its varied milkshake flavors. The target audience is primarily the Gen Y – the youth followed by the Gen X who are acquainted with the brand. Keeping the vintage tone alive with an old school charm, embossed glass bottles, as well as a classic look and feel, Keventers in its new avatar struck a chord with modern day consumers. The product is offering both, the traditional recipes which are called the classic shakes, the thick milkshakes that are more aspirational, and the fruity range which is full of fruits and then there is a little range for kids (bubblegum flavor) which are the fun shakes. Apart from this, they also have cold coffee which everybody loves. It is the age old speciality of Keventers. The quality of milk that is used is top-notch, also the brand is trendier and up market in comparison to what’s available in the market. The prices are also very reasonable, but what the consumer gets in return is tremendous value for money. Keventers branded bottle is the hero of the brand and can be recycled in millions of ways by the consumer.
On the opening of the first outlet, Mr.Sohrab Sitaram, CEO & Director Keventers says, “Pune is considered to be the cultural capital of Maharashtra, and is also known as “Oxford of the East” due to the presence of several well-known educational institutions in the city, and also has a old world charm to it. It is a city which has similar brand traits as Keventers and of course is very close to my heart, thus having an outlet here was imperative. We are very excited to give Pune the taste and a first class experience of Keventers authentic milkshakes. We will be opening more outlets in the coming times and want the people of Pune to taste, enjoy and come back to Keventers”.
Currently there are 95 outlets. Very soon Keventers will be opening its 100th outlet. All this has been achieved in a period of one year. In coming few months Keventers will be seen in countries like California State, Dubai and Abu Dhabi. By 2018 the expansion will be two folds – International presence in all the major cities across the globe and establishing a strong network of Keventers in all the other major cities of India. Keventers has budgeted 200 additional outlets by the year 2018 thereby taking the total no. of Keventers to around 300 by the year 2018.
About Keventers
In 1925, Edward Keventers, a Swedish dairy technologist, established his private limited Dairy Company in India. Following this, Keventers slowly started emerging as a prominent Dairy Industry in India. Rapid expansion of the business followed by the establishment of branches in Aligarh, Darjeeling, Calcutta, Simla and later in Delhi.
In addition, numerous outlets were set up in Bombay, Karachi, Lahore, Nainital, Mussorie, Dehradun, Ranchi and Rangoon. Model piggeries in Aligarh, Ghum and Taradevi were developed in conjunction with the dairy business. Apart from this, dairy appliances were imported and sold, including the well known Alfa-Laval cream separator, a boon to the thousands of dairymen who had previously no mechanical means of separating cream from their milk.
By the 1940’s, Ram Krishna Dalmia acquired the Keventers dairy project and a company was created by the name ‘Edward Keventers Successors’. After this point, things began to escalate quickly.
As the city of New Delhi grew and changed, so did the area of Chanakyapuri, in which the factory was located. It became a prime diplomatic area. Keventers therefore was no longer allowed to run its dairy factory there.
Keventers is Indiai’s Iconic Milkshake brand and a re-inventor of the milkshake that has “shaken up” the cold dessert marketplace with a total so far of 95 outletsacross India.
