Manfrotto launches first of its kind “Shop in Shop” in India

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Prerit Chauhan (Photo/Video)By Lokesh Goswami

New Delhi: Indian photography enthusiasts will now have access to cutting-edge-technology with the Vitec Group launching first-ot-its-kind Manfrotto“Shop in Shop” experiential zones in the Delhi-NCR region. With photography emerging as a primary hobby among millennials who constitute 70% of the lndian population under 35 years, this new move is expected to further fuel the growth of photography and video market in Delhi. The launch of the experiential store was held in collaboration with Dass Studios.

Marco Pezzana Photographic Divisional Chief Executive said, “We have received a very positive response from India and are open to launching more such stores in future. Our ‘Shop in Shop’ experience store will showcase the complete range of all products by Manfrotto, Lastolite, Gitzo, National Geography, Lowepro, & Joby under one roof. where customers can experience the whole look and feel of exclusive product range by Vitec Group.”

He further added. “We are excited to partner with our dealer – Dass Studios and we are confident that it will definitely pick up in Delhi NCR.’

About Manfrotto (Vitec Group)

The company was founded in 1972 based on Lino Manfrotto’ s experience, and its mission has always been to support and simplify the work of reporters. photographers and producers. The imagine More project adds to this historical mission the idea of fuelling the enthusiasm of weekend photographers and supporting the surge of new amateurs. Part of the UK-based Wee Group since 1989, Manfrotto has now become a worldwide presence. In its nine key markets ltaly, France. Germany. the United Kingdom. China, Japan, Hong Kong, the United States and from 2016 in the Netherlands it is represented by its own dired distribution system, Manfrotto Distribution, whereas in 80 other countries sales are handled by independent distributors.

About Dass Studios

Dass Studios was established in 1937 by Late Shri Lachman Dass Wadhwa. We were initially a photo studio but over the years have diversined into consumer electronics as well. Dass Studios is the place to go for all your photo,video,audio and digital imaging needs. We were one of the first ones to sell Colour TV’s in India and also had the largest video library in North India in the 1980‘s. Presently,we are the largest sellers of digital cameras from a single store in the country. We are authorised dealers for various brands such as SONY, NIKON, CANON, PANASONIC. APPLE, OLYMPUS, FUJI, NOKIA, SENNHEISER, SAMSUNG, CASIO, TIMEX, CITIZEN, TITAN, SAN DISK, HTC, GoPro, GlONEE, BOSE, JBL, LOWEPRO, PHILIPS, SKULLCANDY, YAMAHA, JAMO, MANFROTTO,GITZO etc. Our goal is to make our customer feel comfortable and satisfiedOur commitment to sales quality and customer satisfaction is second to noneThe guiding philosophy of our store is to enable you to come in and touch, feel, experiment, experience, ask and discuss your needs, without any sales pressure. At Dass Studios, we have strong feelings about our customers, therefore our sales and support staff are dedicated to make your shopping experience a pleasant and lasting one. Today Dass Studios operates a global portfolio of brands with a commitment to growth and innovation. Retail is a business that ‘ requires constant innovation, new ideas and new ways to delight customers. To meet the unique product and service needs of our customers, our focus is shifting from product-centric to consumer-centric, a move that will help us to meet our customer’s needs, end-to-end.

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