Bombay Sapphire honours World Gin Day with the launch of a creative new serve
Delhi, India, June 2022 – One of the most iconic and celebrated brands in the industry, this World Gin Day, Bombay Sapphire is set to paint the country Sapphire Blue with the launch of its Bombay Paint Collection in over 300 outlets across the country.
Established in 7 cities, namely – Delhi, Bangalore, Goa, Mumbai, Hyderabad, Pune, and Rajasthan – Bombay Sapphire’s Paint Collection aims to immerse its consumers and stimulate their creative side while simultaneously showcasing how the spirit is effortlessly adaptable.
Holding a longstanding commitment to fostering and nurturing creativity, Bombay Sapphire’s Bombay Paint Collection boasts of four flavours of edible paints. The vapour infused spirit, skilfully captures the natural notes of the botanicals which enables the spirit to blend with the various taste profiles of each of the flavours. Thus, making the Bombay Paint collection one of the most creative garnishes paired with one of the most versatile gins.
Ranging from an on-brand Sapphire blue hued flavour of Elderflower on the palate; Red Berry; bright yellow that is accentuated by the Citrus & Sweet notes of Orange & Mango; A refreshing tang of Green Apple, the edible paints are FSSAI approved and are completely safe to consume. By emphasising on creativity, where the spirit becomes a blank canvas, Bombay Sapphire highlights its versatility and explores infinite possibilities in a glass!
Jonas Ax, Advocacy Lead, Bombay Sapphire says, ““The thought behind introducing the Bombay Paint Collection was to enable consumers to delve into an experience that is both immersive and fun, all while highlighting the distinct versatile quality that Bombay Sapphire Gin boasts of. This is made possible through the unique and signature vapour distillation process. The edible paints come in different flavours that mix seamlessly with Bombay Sapphire, making this a serve that everyone can get creative with.”
With the launch of their Paint Collection serves, Bombay Sapphire furthers its commitment towards creativity, reiterating that life is full of possibilities, discoveries, exploration and experimentation. Bombay Sapphire invites you to completely dive into the world of colours as you take a step forward to unleash the creativity within.
