Mumbai, 30th March 2023: On March 30, The Good Glamm Group (GGG) revealed that it had formed a joint venture (JV) with Bollywood actor Akshay Kumar to introduce a line of all-natural personal care and wellness products for males.
Kumar has invested a sizeable sum in the emerging brand and will play a key role in the growth of both the merchandise and the brand.
In the upcoming six months, these goods are anticipated to be released. Darpan Sanghvi, Group Founder and CEO of The Good Glamm Group, told Moneycontrol that the men’s grooming category will have goods priced between Rs 150 and Rs 350 and is anticipated to have a revenue run rate of Rs 100 crore in the following year.
However, he noted that until the launch, information about the intended products and the target market will remain a secret.
Answering queries Kumar said, “I will be deeply involved in the product development and brand development. I have always believed in holistic wellness and fitness all my life and that is the experience I want to bring to people – be it the ingredients, the regimens and the philosophies – to create this product line.”
The actor added that he is very passionate about the business that they are creating together because it will perfectly represent who he is and what he stands for.
