New Delhi, (20/2/2019): AdAge India, the Indian arm of the leading global advertising and marketing news platform AdAge.com, has launched AdAge Election Watch (#AdAgeIndiaElectionWatch), the first-ever holistic Media & Advertising Analysis of the forthcoming General Elections 2019, which is taking place on Twitter. This is the first time ever that a trade media publication in India has organised a virtual panel discussion.
It is a week-long endeavour, scheduled between February 18 and February 22, where the stalwarts of Indian Advertising and Marketing industry will share their opinion on interesting trends and developments around General Elections 2019. The first two panels on the film marketing strategy and usage of Twitter this election season, have been received very well by the Twitterati in the industry.
Some of the key industry stalwarts participating in the discussions include Pradeep Dwivedi, Sakal Media; Atul Nath, Candid Marketing; Manish Kumar, DigiOsmosis; Shailesh Kapoor, Ormax Media; Rajiv Dingra, WATConsult; Ambi Parmeswaran, Independent Brand Consultant; Bindu Balakrishnan, DCMN India; Gopa Kumar, Isobar India; Sunil Gupta, Media Tribe; Harish Bijoor, Harish Bijoor Consults; Karthik Srinivsan, Independent Brand Consultant; Shubho Sengupta, Independent Brand Consultant; Jitendra Dabas, McCann Worldgroup; Nima Namchu, Independent Creative Director; Naresh Gupta, Bang in the Middle; Mandeep Malhotra, The Social Street; Nitin Bhatia, Meltwater India; Bharat Khatri, Xaxis India; Chandni Shah, Social Kinnect; and others.
Every day, an hour-long panel discussion taking place between 4-5 pm, will give the Twitterati an in-depth discussion on a one of the segments of General Elections 2019. The subject will see key industry stakeholders sharing their views on it.
Commenting on this, Viral Jani, Senior Vice President, Investment Operations, Times Bridge said, “AdAge India has always looked to push the envelope in adopting new technology and taking a fresh new perspective. Whether it is adopting a new platform to reach out to our audience or even giving a voice to those who didn’t have one in the industry, AdAge India has been at the forefront of opening new doors for the advertising and marketing trade reporting industry. #AdAgeElectionWatch is one such initiative that AdAge India has taken which is the first-ever virtual panel discussion conducted on Twitter in this industry in India and has the top most industry experts from the Advertising, Marketing and Media industry all coming together on one single platform. Though several of other media trade reporting publications organize panel discussions from time to time, we understood from our audience the constraints of location and limited access being one of the biggest problems in participating in a panel discussion. So we decided to take the panel discussions to them. And what better topic for the panel to discuss on than the General Elections, which is one of the most culturally relevant moments for India in 2019.”