Adidas launches new home jersey dedicated to the UNREAL fans of real Kashmir

Saurabh Kumar / Rahul Kumar Jha

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Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans of the club. The club, which played in the I-League for the very first-time last season, attracted massive crowds in both home and away games across the country, becoming one of the most loved clubs across India.

adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known. The story has redefined the ‘Real’ Kashmir, with football at the catalyst for change.

Muhammad Hammad mid filder Kashmir feels great for having such UNREAl fan following . Since last year we have improved in our defense mechanism so this season we will try to be more aggressive.

Manish Sapra, Senior Marketing Director, adidas India, “Our partnership with Real Kashmir is an essential part of the brand living it’s Core Belief that Through Sport, We Have the Power to Change Lives. With this launch of the new home jersey, we are celebrating this belief with fans who have shown their love and support for the club.

Present at the unveiling of the jersey, Sandeep Chattoo, Co-owner of Real Kashmir F.C, said – “adidas and the snow leopards share a belief that sport has the power to change lives. Among other things, this power has inspired the youth, and put football at the center of conversations on Kashmir.

The club was founded in 2016 by a Kashmiri Pundit and a Muslim to channelize the energies of Kashmir’s youth through football, signed with adidas last year and has seen great progress both on and off the pitch in a short span of time.

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