Ashok Leyland strengthens its presence in NCR region to cater to Increasing Demand.
23rd November, 2018, Greater Noida: Ashok Leyland, flagship of the Hinduja Group, today inaugurated a new dealership, Himgiri Automobiles Pvt. Ltd., in Greater Noida. The dealership is located near NTPC Netra, Ecotech II, Malakpur which is one of the busiest route in the area. It connects feeder roads with Noida-Greater Noida Expressway, GT Road and further connects the busy Delhi-Agra-Aligarh-Mathura routes.
Himgiri Automobiles has been partners with Ashok Leyland since 2010. This is their 7th touch-point of Ashok Leyland. This modern, 3S dealership (sales, service and spares) is spread over 32,000 sq. ft. and will cater to the entire range of Ashok Leyland vehicles with 14 (9 Mechanical , 3 Accidental, 1 Washing, 1 Wheel Alignment) fully-equipped bays.
Inaugurating the dealership, Mr. Anuj Kathuria, President – Global Trucks, Ashok Leyland, said, “North India and NCR region is one of our fastest growing markets. We are constantly devising strategies for this market and building in-roads to be closer to our customers. We already have a very good equity in the market as customers here are already aware of the robustness and reliability of our products which leads to better margins, better profitability and hassle-free operations. These attributes and following the philosophy of ‘Aapki Jeet, Hamari Jeet, we have witnessed an increase in demand from the region, achieving a commanding market share of 30% in the M&HCV and ICV segments. With our trusted partners, Himgiri Automobiles, we are certain we will further expand our family of customers.”
Present at the inauguration, Mr. Anil Goel, MD, Himgiri Automobiles Pvt. Ltd., said, “We have seen this brand grow from strength to strength, whether it is their innovative products or their constantly evolving technologies. It has established itself as a very strong brand in commercial vehicles industry and our facilities will help us to service the increase in demand that we foresee. Current Ashok Leyland customers are profitable, very satisfied with their products and are proud to associate with the brand. We are equally thrilled to begin our relationship with them and together we will build an even stronger brand in this region.”
Commercial vehicles’ demand in this region is majorly driven by White goods, parcel load, ICD Depot, and automobile manufacturing units. The TIV in this area is a mix of strategic and retail segments, both high potential target customer segments for Ashok Leyland products and services. Ashok Leyland’s 2518 xl, 1618 xl, ICV, Guru trucks and tippers are the products with iEGR technology which are already doing very well and are expected to continue to do so in this market. To service these and other modern range of products, Himgiri Automobiles is equipped with state-of-the-art tools and equipment including wheel alignment and other special tools.
Ashok Leyland has one of the largest and fastest growing networks in the commercial vehicle industry. At the end of FY18, its network had expanded to 3445 touch points to provide timely service and parts. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75 kms on all major highways which helps the brand deliver its “Ashok Leyland Quick Response” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours
