ASUS REAFFIRMS ITS COMMITMENT TO ‘MAKE IN INDIA’
– Announces plans to manufacture the newly launched Zenfone 3 Max in the country
India, November 29th, 2016: ASUS, the Taiwanese leader in mobile technology, today announced its plans to manufacture Zenfone 3 Max in India. Launched earlier this month, the smartphone has already received a tremendous response from the domestic audience. To meet the expected demand of the smartphone, the company will manufacture Zenfone 3 Max at the facility in Daman (Union Territory of Daman & Diu). The production of Zenfone 3 Max will start from December 2016. This will be the third smartphone to be locally manufactured by ASUS after it initiated production of Zenfone 2 Laser and Zenfone Go, last year.
Commenting on the announcement, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Besides our headquarters, Taiwan, India is amongst the most important markets for us and we are constantly looking to strengthen our presence and operations in the country. We are excited to announce another smartphone that will be manufactured locally, apart from Zenfone 2 Laser and Zenfone Go. India is on its way to becoming a world leader in mobile phone manufacturing and we are proud to contribute to such a dynamic economy.”
Salient features of Zenfone 3 Max:
· Beautiful design: Elegant sandblasted aluminum-alloy metallic body, 2.5D contoured glass touchscreen and diamond-cut edges
· Advanced camera: Excellent 16MP/13MP PixelMaster camera with industry leading Backlight (Super HDR), Super Resolution and Low Light modes for stunning photographs
· Extreme battery life: All-day talk time from a powerful, yet compact 4100mAh lithium-polymer battery
· Remarkable reverse charging capability: OTG cable provided in-box for charging other devices as well as for file transfers
· Responsive Fingerprint Sensor: Fingerprint sensor that registers 5 fingers, unlocks in 0.3 Sec, 360 Degree Recognition and Camera Integration
In line with ASUS’ ‘design thinking’ philosophy, the elegantly designed Zenfone 3 Max has a finely sandblasted aluminum-alloy body with rounded edges, 2.5D contoured display glass touchscreen and diamond-cut chamfered edges. The smartphone features extraordinary 16MP/8MP (5.5”- ZC553KL) and 13MP/5MP (5.2”-ZC520TL) rear + front cameras that deliver crystal clear images. The 16MP f2.0 camera of the Zenfone 3 Max ZC553KL also features an advanced triple technology autofocus system – laser, phase detection and conventional contrast detection for continuous auto-focus – which ensures a superfast focus time of 0.03 seconds. It also has an electronic image stabilization (EIS) system that counteracts hand movements to ensure the resulting videos are stable and shake-free. Both versions are equipped with a 4100 mAh lithium-polymer battery that allows users to use the phone for a full working day and beyond. The product comes with an OTG cable for reverse charging and File Transfers. To ensure that the phone is secure, the smartphone has a fingerprint sensor that registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor in as swiftly as 0.3 seconds.
The two variants of Zenfone 3 Max, will be available in three stunning metallic colours – Titanium Gray, Glacier Silver, and Sand Gold, by end November ’16.
PRESS CONTACTS
Komal Tomke
Manager – Corporate Communications & PR
komal_t@asus.com
NOTES TO EDITORS
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About ASUS:
Founded in 1989, ASUS is a Taiwanese multinational computer hardware and electronics company. ASUS derives its name from Pegasus, the winged horse in Greek mythology, and embodies the strength and creative spirit symbolized by this mythical creature. A leading enterprise in the new digital era, ASUS’ design thinking philosophy empowers customers with quality and innovative products that perfectly meet the needs of today’s digital homes and offices. The company’s broad portfolio comprises of motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. ASUS is currently a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. The company revenue for 2015 was approximately USD 14 billion.
Paulami Mehta
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•Certificate of Excellence in Healthcare at the SABRE Awards South Asia 2016 • Certificate of Excellence in Public Education at the SABRE Awards South Asia 2016 • Winner Best Issues & Reputation Management Campaign at the Asia Pacific Excellence Awards 2015 • Winner Global Technology Agency of the Year at the Global Sabre Awards 2015 • Winner Best Consumer PR Campaign (Bronze) at the PR Awards 2015 South East Asia • Winner Crisis or Issues Management Campaign of the Year at PRWeek Awards Asia 2015 • Winner Best LinkedIn Campaign at Asia Pacific In2 Awards 2015 • Winner India PR Agency of the year at the Indy’s Awards 2015 • Winner Continuous Campaign at the Exchange4media India PR and Corporate Communication Awards 2015
