New Delhi: Founded in the year 1998, the ATS Group is promoted and run by the dynamic professional Getamber Anand. In the short span of a decade ATS has emerged as a trusted brand in the real estate industry, providing quality homes to its customers. ATS today is a conglomerate with operations in across Gurgaon, Noida, Greater Noida, Yamuna Expressway, Indirapuram, Derabassi, Mohali and Dehradun. ATS Group, one of the leading real estate developer in the National Capital Region (NCR) has ventured into mid- income and affordable housing segment by launching a new entity ‘HomeKraft’.
While, ATS has focused primarily on boutique and premium housing, HomeKraft would exclusively cater to the housing needs of affordable and mid income housing groups.
The newly created brand would launch housing projects in the range of Rs 30-70 lakhs; beginning with projects in NCR followed by rest of India. All apartments under this brand, would qualify under the PMAY scheme, wherein, various concessional schemes of govt. like interest subvention under CLSS, concessions on GST etc.are available.All these benefits would pass on to the customer basis their respective eligibility and further reduce the cost of the apartment.
HomeKraft is led by Prasoon Chauhan, CEO, a banking veteran with more than twelve years of real estate finance experience in two of the finest private sector banks of the country namely ICICI Bank and Yes Bank.
Speaking to Ten News, Getamber Anand, Chairman & Managing Director, ATS Group said, “The Delhi-based HomeKraft is looking to clock sales of 6000-6500 units in the next 3-5 years with expected revenue in the range of INR 4000-5000 crore.It will invest close to INR 1,500- 2,000 crore for construction of these units and will fund it with a mix of internal accruals, debt and private equity funds. It is already in advance talks with a major PE firm to raise funds for HomeKraft in the next 2-3 months”.
ATS has already witnessed a phenomenal growth with nearly 30 million square feet of residential space delivered and 40 million square feet underway, nearly 7,000 units of apartments delivered, 3,500 dedicated workforce, extraordinary in-house construction, security, facility and maintenance teams and unmatched brand equity.
Experts believe there is a strong demand for affordable housing segment as also it is a key pillar of Indian Government’s vision of Housing for All. With recovery now expected in the overall real estate sector, affordable and mid segment housing, which can benefit from PMAY are set to reap the benefits of revived buyer demand.