BMW launches all new variant of BMW 3 Series in India starting at ₹45 lakhs

Gurugram : All-new BMW 3 Series, the power-packed seventh generation of the world’s most iconic sports sedan, was unveiled in Gurugram today. The new model is produced at BMW Group Plant Chennai, it is available in diesel and petrol variants at all BMW dealerships across India.

“The 3 is the heart and soul of BMW. As the ultimate sports sedan, for over four decades, it has been the flag bearer of ‘Sheer Driving Pleasure’. ”, said Rudratej Singh, CEO, BMW India. “In its new avatar, the 3 has outdone itself once again! Built for the thrill lovers, the new BMW model creates an impeccable harmony between the driver, the machine and the road. Enthusiasts waiting for the perfect luxury sports sedan will be undoubtedly drawn to its new design, generous space, luxurious interiors and host of innovative technologies. Our current patrons, who swear by the unmatched driving character of the 3, will be equally thrilled with its enhanced best-in-class handling and agility, ” he added.

‘Thrill City’, a unique pop-up space, reflects the pulse of modern city life, full of entertainment, high skylines, city squares and it even has its own nightclub. Created exclusively for the launch, it showcases the highly-urban, dynamic and spirited personality of the all-new BMW 3 Series.

The BMW makes an incredible impression with segment-first technologies for an even better driving experience. Making its debut in this series is the BMW Virtual Assistant, a digital personality of the vehicle that responds to voice commands. It sets a new benchmark for voice recognition. Drivers can operate a number of car functions simply by speaking to their BMW Virtual Assistant. It can be addressed by saying ‘Hey BMW’ or a customer-defined word, thereby adding an individual touch to the car. Hands do the talking with BMW Gesture Control, which is part of a rigorously thought-out operating concept that recognizes six pre-defined hand movements for control of a number of functions. The spread of driver assistance systems is more extensive than ever. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.

Overwhelming driving comfort of the BMW 3 Series is a result of the lift-related damper control that reduces body movement perceptibly caused by bumpy road surfaces and dynamic cornering, which paves the way for sporty, authoritative handling.

It is available in three design schemes – Sport, Luxury Line and M Sport. Sport celebrates the gust of adrenaline with sporty style and self-confidence. Luxury Line indulges movement in style and endows elegance. M Sport package bestows masculine character distinguishing itself as an elite sports model.

Further, it is categorised on the basis of fuel, in two diesel variants (BMW 320d Sport and BMW
320d Luxury Line) and in one petrol variant (BMW 330i M Sport).

It also allows it customers to choose their BMW 3 Series colour, it is available in Alpine White (non-metallic) and metallic paintworks – Black Sapphire, Mineral Grey and Mediterranean Blue.

The BMW 3 Series customers have the freedom to choose a financial plan of their preference, thanks to BMW India Financial Services. Customised and flexible financial solutions can be designed as per individual requirements. BMW 360˚ offers exclusive financial packages with great value and absolute peace of mind. With low monthly payments, assured buy-back value (up to INR 23 lakh) and flexible end of term options, customers enjoy a hassle-free ownership experience.

The interior is designed to accentuate the cabin space and the driver-focused cockpit. Extended shoulder and elbow room in the front and additional legroom and headroom in the rear contribute to a generous feeling of space. Filling up the cabin with a sense of spaciousness is the large glass sunroof. Though loading system includes rear seat backrests that can be divided in a 40:20:40 ratio for greater flexibility.