DLF Mall of India unveils its campaign ‘Bag To Differ’ against single-use plastics
Noida 3/9/2019 : DLF Mall of India, the largest mall of India initiated ‘Bag to Differ’ campaign and unveiled an art installation in association with HCL Foundation. The installation by Natasha Chadha Bhambri is comprised of non-recyclable waste scattered around the streets of Noida.
The larger than life creation is indicative of the inconsiderate usage and is an outcry rebuking the irresponsible consumption and dumping of choking plastics in the world by all us, human beings. The installation depicts the eminent crisis that humanity faces. It’s now or never.
The ‘arms and greenery sinking in the bag’ is symbolic of humanity and Mother Earth sinking in the plastic bag which is this creation, “My Bag My Planet” attempts to truly stand tall. The installation is the artist’s call aloud to an urgent need of action against use of polythene bags and single use plastics.
