New Delhi (24/03/2023): The US-based Domino’s Pizza, one of the biggest pizza chains in the world, has officially given up on trying to establish a presence in the nation where pizza was first made.
According to media reports on Thursday, the company’s Italian franchise partner, ePizza, has started the process of liquidating the company’s Italian assets in the goal of recouping at least a portion of the initial investments.
The company closed its last stores in Rome and Milan last year. According to the Xinhua news agency, the company’s Italian website was no longer active as of Thursday, and its final posts on social media profiles were made last year.
With $12.3 billion in annual worldwide revenue, Domino’s is the biggest pizza chain in the world, claims data website ‘largest org’. However, the 63-year-old business was never able to take off in Italy.
The business began operations in Italy in 2015 with the intention of opening up to 880 locations there. But it only had 29 sites when it was at its busiest.
All said, Domino’s couldn’t please the Italian population who have better options if they ever want to grab a slice of pizza. The media stories about Domino’s Pizza leaving Italy were verified by the company’s US press office.
