Fenesta launches its first Signature Studio to expand retail operations

New Delhi, August 14, 2014: Fenesta Building Systems, India’s largest windows company and a division of DCM Shriram Ltd. is expanding its retail outreach in the country. The company announced the launch of its flagship owned Fenesta Signature Studio at The Great India Place Mall, Noida in the national capital region today.

The new Signature Studio will change the way of buying doors and windows for the Indian consumers as the customers will be able to touch and feel the product before the purchase. The Signature Studio is positioned as a premium interior lifestyle store that is in sync with Fenesta’s aspirational brand imagery.

While inaugurating the first Fenesta Signature Studio, Mr. Ajay S Shriram, Chairman & Senior Managing Director, and Mr. Vikram S Shriram, Vice Chairman & Managing Director, DCM Shriram Ltd. said, “We’re excited to launch the new Signature Studio of Fenesta for the consumers in Delhi-NCR. It has always been Fenesta’s endeavor to design windows and doors that suit India’s unique requirements. Fenesta uses world class technology to meet the demands of the discerning Indian consumer.”

Further, Mr. Alex Murphy, President and Business Head, Fenesta Building Systems added, “This studio will help in better visualization of interior solutions with life-size displays and extensive presentations of product designs. This along with the technical support at hand and aesthetically appealing displays will make the product experience simple, well-informed yet absolutely incredible for the customer.  It will also enhance the design palette available to architects and end users.”

Fenesta will be expanding its network with its wholly owned Signature Studio to other cities in India including Mumbai, Ahmedabad, Chennai, Hyderabad, Kolkata and Pune.

Mr. Alex Murphy added, “We are confident that the Signature Studios will provide consumers across India access to world class contemporary designs and trends in styled doors, windows and conservatories.”