Government spent Rs 96 crore on #SwachchBharat advertising in 2014-15

Government has already spent Rs 94 crore on advertisements alone for Prime Minister Narendra Modi’s pet Swachch Bharat Mission, which is a rechristened version of erstwhile UPA’s Nirmal Bharat Abhiyaan.

An RTI response from the Ministry of Drinking Water and Sanitation, the nodal ministry for the scheme, said government had spent Rs 2.15 crore for advertisement and publicity, Rs 70.80 lakh on advertisements in print newspapers, Rs 43.64 crore on audio visual advertisements, Rs 25.88 crore advertisements through DAVP in TV channels, Rs 16.99 crore on advertisements in Doordarshan and Rs 5.42 crore on advertisements in radio during 2014-15.