Indian content has been ruling the hearts & minds of global audience: Anurag Thakur at Cannes 2022

India (19/05/2022): “है प्रीत जहां की रीत सदा, मैं गीत वहां के गाता हूं, भारत का रहने वाला हूं, भारत की बात सुनाता हूं “, carrying the tales of Bharat, Union Minister of Information and Broadcasting Anurag Thakur today addressed the India Forum at the famous Palais des Festivals in Cannes. Representing a 6000 year old culture and 1.3 billion people the Minister delivered his keynote address in front of audience comprising foreign and Indian filmmakers, journalists and delegates.

The session moderated by Vani Tripathi had on the panel Apurva Chandra, Secretary, Information & Broadcasting, Government of India, Prasoon Joshi, Writer, Poet, and Chairman, Central Board of Film Certification, R Madhavan, Indian actor, writer, director, and producer, Shekhar Kapur, Indian filmmaker, actor, television presenter and entrepreneur and Chairman, Film and Television Institute of India, Scott Roxborough, Editor, Hollywood Reporter, Philip Avril, Producer

This year marks the 75^th year celebration of both Cannes Film Festival and of establishment of India-France diplomatic relations. Speaking on the importance of Cannes, the Minister said that over the years, ‘Festival de Cannes’ has played a significant role in strengthening Indo-French relations. The Minister noted the historic highs of Indian cinema and said that Indian content has been ruling the hearts and minds of the global audience and the stepping stone was laid by bestowing the Palme d’Or to the prolific Indian filmmaker Chetan Anand’s film Neecha Nagar in 1946 and a decade later in 1956, Satyajit Ray’s Pather Panchali won the Palme d’Or. Today the recognition of our cinematic excellence the world over is set to manifest the country  into the ‘content hub of the world’, the Minister added.

Speaking on India’s current presence in Cannes the Minister said “India intends to give you – the global audience, a flavour of the country’s cinematic excellence, technological prowess, rich culture and illustrious heritage of storytelling”. “India’s red carpet presence captured the diversity of our cinematic excellence not only in terms of representation of actors and film makers from various languages and regions, but also OTT platforms, with a strong presence of music composers and a folk artist who have enthralled audiences both young and old”, the Minister further added.

The Minister informed the audience about the presence of Indian startups in Cannes and said the startups from media and entertainment sector will showcase their technological prowess and pitch to the  best from the world of AVGC along with a strong delegation of animation professionals from the sector.

The Minister informed the audience of the various measures by both Union and State governments and said while Center has envisioned major initiatives over the last 8 years to boost co-productions, film shoots and film facilitations in India, States like Uttar Pradesh and Madhya Pradesh have formulated their own film facilitation policies and provided co-production opportunities. He stated that these efforts are aimed at boosting India’s media and entertainment ecosystem, which is expected to generate USD 53 billion annually by 2025.

In one such measure, “Government of India officially designated audiovisual services as one of 12 ‘champion service sectors’ and recently set up an AVGC task force comprising of industry leaders to prepare a policy roadmap for India to take a quantum leap in this sector and position us as the preferred ‘post production hub of the world’ “.

Anurag Thakur painted a bright future for M&E sector in India saying that on one hand artificial intelligence, virtual reality, immersive technologies such as the Metaverse, present immense possibilities to India’s IT skilled workforce, the OTT market in India is predicted to grow at 21% annually to nearly 2 Billion Dollars by 2024 on the other.

The Minister promised that the Government will take all necessary measures to transform India into a Global Content Sub Continent and use the skills of our youth to make India the preferred Post Production Hub for AVGC sector and to that end Government will speed up co-production collaborations from around the world and also offer the best locations in India for Film Shoots. These steps, Thakur envisioned, will in the next 5 years, catapult Bharat into the league of leading quality content producing nations across the globe.

Thakur concluded his statement by extending a warm invitation to foreign film makers to shoot in India, bask in its hospitality and relish its breathtaking landscape.

Shekhar Kapur spoke about the effect of access to cheap broadband and mobile devices having a disruptive effect on movie industry and said that India is about to become the world’s biggest ‘influencer economy’ and that cinema will soon be redefined by the young film makers.

India is a pool of restless dreams, dreams that are restless to make it big, of looking forward, added Prasoon Joshi to the comment of Shekhar Kapur.

Scott Roxborough, the style of Indian storytelling needs a lot more to become appealing to world market.

Apurva Chandra contested the notion by Scott Roxborough by citing movies like Lunchbox, Mr and Mrs Iyer and Rocketry that are typically Indian in their story but have resonated with audience across the world. He further reiterated the incentives announced by the Government of India yesterday for film makers from across the world.

R. Madhavan commented on how India has so much to tell the world in the field of science and technology and the cinema world must explore this idea. From Aryabhatta to Sundar Pichai India has extraordinary stories which are aspirations of youngsters around the world.