KKR skipper Dinesh Karthik launches Avengers and KKR special merchandise in Delhi

(25/04/2018) New Delhi:  Marvel’s Avengers and Kolkata Knight Riders (KKR) have collaborated to bring an special edition of merchandise range this season.

KKR skipper Dinesh Karthik, spinner  Kuldeep Yadav, all rounder Tom Curran were present to launch the merchandise in New Delhi.

The range includes designs inspired by Marvel’s popular Avengers franchise that have been seamlessly blended with the elements, themes and colours of the IPL team. The collection spans an expansive assortment of merchandise including t-shirts, back to school range, mugs, board games, card games, mobile covers, power-banks and more. Fans of the Avengers franchise and KKR can access some of the best designs that emanate from the union of both these worlds.

Speaking on the occasion, KKR captain Dinesh Karthik said, “It is really a great collaboration and fans of KKR and Avengers now have new products to show off.”

Replying to a question of experience of leading a team and team’s performance he said, “I’m really fortunate to lead such a team of wonderful players and we are giving our best.”

Later, Venky Mysore, CEO & MD, KKR said, “The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight fans with this new range of exciting products, Sportspersons are real life Super Heroes and we are thrilled to back this initiative that presents the synergies between our players and Marvel’s much-loved Super Heroes. Licensing & Merchandising is a focus for us, and this partnership with one of the biggest consumer products brands in the country is a step in that direction.”

Meanwhile, Bikram Duggal, Executive Director and Head Studios & Chief Marketing Officer, Disney India said,

“It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our lndian fans an amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes”.

This co-branded merchandise is  available on KKR’s own platform — shop.kkr.in and also across retail and e-tail outlets.