McCain Foods launched new products by karishma kapoor

PHOTO BY.JITENDER PAL

McCain today hosted a ‘Snack party with Karisma’ where Brand ambassador Karisma Kapoor felicitated the winners (both consumers and retailers) of the McCain contest.   McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada – the world’s largest producer of frozen French fries and potato specialty products, also announced that it continues to engage Karisma Kapoor as its brand ambassador in India. Bollywood Diva Karisma endorses the entire range of McCain’s Indian and International product portfolio through advertising, marketing and promotions.

Commenting on the association, Mr. Vikas Mittal, Managing Director, McCain Foods India said, “We are delighted to have Karisma Kapoor on board, as she embodies the contemporary women of today – balancing the pressures of work, children and home with grace. Over the past two years, we have witnessed a significant increase in brand recognition due to the association of our products with Karisma. She has brought to life our proposition and communicated effectively the joys of having ready to serve snacks which are fresh and tasty. Today’s women have come a long way from the days when cooking tasty snacks meant spending hours in the kitchen over a hot cook stove, having to chop and dice every ingredient from scratch. Now she keeps her frozen reserves handy to save time planning, shopping or preparing dishes, making sit-down family meals much more enjoyable!”

“Karisma believes in the company’s brand theme of ‘Taste ka naya magic’. Being a celebrity homemaker and mother of two kids, she not only manages a busy lifestyle but also whips-up a variety of mouth watering snacks in record time”, Mr. Mittal added.

Commenting on her association with the brand, Karisma Kapoor said “It has been a delightful two years of experience with the brand and it’s a pleasure to be able to continue to represent the brand to all those women and men in the kitchen who worry about serving a tasty, fresh, hot snack or accompaniment. Being a Kapoor I love good food. And being a mother I know the importance of being able to create appetizing snacks for my kids in few minutes.  With McCain’s easy-to-prepare frozen products, I can serve up popular snacks like French fries and Aloo Tikki as well as innovative snacks like Smiles & Veggie Fingers.  McCain is a great solution for women, whether working or homemakers. I wish them all the very best.”

McCain Foods leads the fast emerging market in India for frozen French fries and Potato Specialties. The company is strengthening its India specific product portfolio with products such as Aloo Tikki & Masala Fries while also creating products such as potato cheese shotz and Veggie Fingers to provide vareity to its consumers. McCain branded retail products are available in most modern supermarkets as well as traditional stores. The company is continuously increasing its presence in India with its competitively priced products being distributed through specialized cold chain distribution system across Tier I and II cities.