MTS Launches Election Tracker; POLLS GO SOCIAL FOR THE FIRST TIME

Gurgaon – 3rd April 2014: Sistema Shyam TeleServices Limited (SSTL) that provides telecom services under the brand MTS today announced the launch of one of its kind MTS Election Tracker, a live dashboard that showcases analysis of all conversations on the social media about political parties and politicians; giving internet users a sense of the current political discourse in the country. The tracker provides Real-time analysis by collating data from across the web as well as social media platforms such as Facebook, Twitter & YouTube and tracks mentions of leading political parties & politicians. The Election tracker has been conceptualised by Social Samosa, a social media portal that tracks the Indian social media industry with a hawk’s eye and shares analysis and content. The Election tracker displays data in the form of bar graphs, pie charts etc. Internet users can just visit http://www.socialsamosa.com/electiontracker/ to see what the youth of India has to say about the General Elections 2014.

According to Amitesh Rao, Director Brand & Media – MTS India, “As a brand focused on the internet, MTS has come out with an Election Tracker that is simple, credible and innovative. The Election Tracker provides dynamic data regarding political parties, candidates, constituencies etc and showcases conversations in the social media on all the action relating to the General Elections 2014. Simply put, MTS Election tracker is perhaps a one-stop address for anyone who wants to have a a sense of the current political discourse in the country.”
In addition to tracking statistics such as community size and the number of mentions, MTS Election Tracker also evaluates how each of these parties is engaging with their audience and the sentiments associated with them. This data offers an in-depth insight about the social media presence of political parties.

According to Ankita Gaba, Co-Founder – Social Samosa “New media has taken the center-stage and the dynamics of politics are now unfolding on a different playground: social media. Everybody wants to be involved, wants to have an opinion and wants to consume other active users opinions. Everyone wants to be looped into how and what of the political scenario. The tracker allows digital enthusiasts to do just that. We wanted a futuristic partner who understands that digital and social is the future and better still has digital and social in their DNA. The evolved brand that MTS is, made it a perfect marriage.”

About Sistema Shyam TeleServices Limited
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema JSFC {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the Company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 82nd most valuable brand in the world.