Prateek Entertainments bags distribution rights of ‘Dilwale’ in Delhi, UP and East Punjab

Prateek Entertainments, part of real estate giant Prateek Group, joined hands with Red Chillies Entertainment for the distribution of much-awaited multi-starrer Dilwale, a comeback film for Bollywood’s star pair – Shah Rukh Khan and Kajol.  The distribution rights acquired by the company are within the territory of Delhi, UP and East Punjab. The film will be released in approximately 1,000 screens within the territory.

Prateek Entertainment endeavors to constantly exceed their audience’s expectations through creative and artistic excellence with commitment to ethical decisions. “We are excited to join hands with Red Chillies Entertainment to distribute the film in Delhi, UP and East Punjab. This is just the beginning of a relationship that will go a long way ahead. Coming together with a superstar will definitely mean that we will be churning out films that will live up to the mark and entertain the masses and classes alike”, says Prashant Tiwari, Chairman, Prateek Group.

A dramedy (Drama+Comedy), the film is directed by Rohit Shetty and produced by Gauri Khan and Rohit Shetty. Scheduled for release on December 18, 2015, the film stars Shah Rukh Khan, Kajol, Varun Dhawan and KritiSanon in lead roles.

With ‘Dilwale’, Prateek Entertainments is making an entry in the distribution segment with high hopes from the film. The group visions to be the best-in-class entertainment enterprise empowered with entertaining products by means of profitable growth through innovation, continuous improvements and brand building. “It is our effort to connect more to the people by bringing entertainment to their lives. With Dilwale we have entered distribution and are sure of the success of this venture. Association with Red Chillies shows our commitment to excellence and reflects the psyche of backing films that have mass appeal”, says Prateek Tiwari, MD, Prateek Group.