SBI India’s largest bank, on the occasion of its 60th day unveiled a digital banking initiative sbiINTOUCH.
The State Bank of India (SBI), India’s largest bank, on the occasion of its 60th
day unveiled a digital banking initiative sbiINTOUCH. SBI launched six state-of-the-art digital stores in
five cities across India. Located in malls or high street shopping destinations in Delhi, Mumbai, Bangalore
Chennai and Ahmedabad, these digital stores aim to deliver best-in-class services to the Bank’s growing
tech-savvy customer base.
The digital stores will be bringing several unique and differentiated offerings to the new-age Indian
customers. These will include, for the first time in India, instant issuance of personalized debit cards
created through an instant account opening kiosk, instant in-principle loan approval and an interactive
dream wall to aid customers in conceptualizing their journey towards realizing their financial dreams.
The digital store proposition, technology and devices used as well as training of employees were
achieved in just 14 weeks in partnership with Accenture.
Hon’ble Finance and Defence Minister, Mr. Arun Jaitley launched the sbiINTOUCH digital stores from
Delhi. Speaking on the occasion, Mr. Jaitley said, “I want to congratulate SBI for bridging the online
and offline worlds. With the innovative technology and user-friendly features at the digital stores, SBI
has led the way in digital innovation in the Indian banking industry. SBI’s initiative is a win-win for both
customers and the bank”.
Ms. Arundhati Bhattacharya, Chairman of State Bank of India ,whose brainchild this project is, said,
“This is the start of a journey for us and we are delighted by the response we are already getting. SBI
is committed towards offering best-in-class services to our increasingly tech-savvy customers and will
continue to invest in digital stores to create a superior banking experience. We would like to invite all
to come and experience sbiINTOUCH”.
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