New Delhi: SEMrush, the online visibility management and content marketing SaaS platform and Colliers International today unveiled the exclusive joint study ‘Digital Real Estate – Winning the Indian Market with Data’ in an event held at Hotel Le Meridien, New Delhi.
The mega event organized by SEMrush also marked announcement of the top 20 most searched Real Estate players of India and top 10 most searched cities for Real Estate properties in India.
The joint report by SEMrush and Colliers International revealed the first ever ‘Digital Real Estate Insights’ with data collected for demographics, investment, property prices, commercial and residential buyer trends by Colliers International and digitally analyzed by SEMrush.
The keynote speaker at the event Fernando Angulo from SEMrush stressed on the fact that first of its kind digital real estate study for India can help builders, brokers, and aggregators to assess and reframe their online marketing and branding strategies for optimum profits and business growth.
While speaking to Ten News, Fernando Angulo, Corporate Speaker, SEMrush, said,
“Our detailed study from January to December 2018 showcases that over 1 lakh people are searching monthly for buying and renting houses/flats around India and more than 9 billion pages cater to these searches. Competition in the property market is getting fierce with every passing day. In the new consumer-driven digital economy, industry players such as builders, brokers, and aggregators must rely on data and analytics if they hope to capture a greater market share.”
Rohan, SEMrush speaking to Ten News said, “These are very exciting times for real estate sector in India as it continues to grow at a quick pace. Increasing incomes, urbanization and economic growth are driving high demand in the real estate sector. Affordable and student housing and co-living are gathering steam amongst investors and developers. Real estate sector in India is all set to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017”.
