Sterling To Redefine The Indian Holiday Landscape!
PRERIT CHAUHAN (PHOTO/VIDEO BY SAURABH SHRIVASTAVA) TENNEWS
NEW DELHI: Sterling Holiday Resorts Limited today unveiled its new, contemporary brand in keeping with its new service philosophy of delivering Experiences & Discoveries. Riding on this, Sterling has charted a road map to become ”The leading holiday brand in lndia”.
Sterling is creating curated experiences in the areas of local cuisine, art, culture, history, nature, adventure etc. both within and outside the resort, for its customers. From night safaris and nature walks to authentic culinary experiences and culture trails, Sterling is seeking to offer its guests many different ways to have memorable experiences and discoveries. The company is initiating a complete marketing and brand plan for the new Sterling.
The new brand identity reflects this essence and proposition. The design is youthful, vibrant, and contemporary. “Sterling” is written in a free flowing handwritten font and is supported by a dynamic “Swirl” mnemonic that reminds one of the pinwheel. The Swirl represents movement and dynamism and gives the identity a sense of motion. Purple as the key logo colour, is quite unique, and connotes the brand promise of ”discoveries and experiences”.
Sterling’s quest is not just for newer experiences and discoveries but also to increase the number of locations and to offer new destinations to its customers. Embodying the new service philosophy, Sterling strives to build destination expertise across all locations.
Ramesh Ramanathan, Managing Director Said, Today, we are opening not just a new chapter for Sterling but a new chapter in the Indian holiday market. We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers ”holiday differently”. I am delighted to present the new Sterling Brand that will stand fo’r great service, unique experiences and amazing discoveries.”
”Holidays have become an integral part of our lifestyle. At Sterling, we are looking forward to being a part
of this new India that is looking to have newer experiences and take away a little bit of what they see and feel when they holiday, discovering something new every time.”, added Ramanathan.
