New Delhi: Usha International Ltd, the leading player in the sewing machine industry felicitated the winner of the ‘NIFT Best Garment Construction Award 2018’ at the convocation ceremony held in NIFT, New Delhi. The company has been conferring this prestigious award annually since 2000 to encourage budding fashion designers at each of the13 NIFT centres at Mumbai, Chennai, Kannur, Patna, Gandhinagar, Hyderabad, Kangra, Bengaluru, Rae Bareli, Shillong, Bhubaneswar, Kolkata, and New Delhi.
This year, Shilpy Shweta, was presented with an Usha Janome Dream Maker 120 sewing machine, a trophy, a certificate, and a cash award of Rs. 10,000/- by Usha International. The evening saw a congregation of fashion designers, NIFT faculty, and NIFT students along with their families. The audience was in for a treat as the students enthralled them with avant-garde collections showcased on the ramp.
Talking about the association, Mr. Harvinder Singh, VP – Appliances and Sewing Machines, Usha International, said,"We are proud of our association with NIFT. It gives us an opportunity to connect with young creative minds taking their first steps into the world of fashion and offer them a memorable product experience that will last for a lifetime. The Usha Janome Dream Maker 120 is one of our most innovative sewing machines. Our constant endeavor to introduce new innovations in the sewing machine category underscores our commitment to offering the best-in-class experience to our customers while expanding the market.”
Usha international has redefined the industry by consistently introducing technologically advanced sewing machines for consumers. The state-of-the-art machine presented to Shilpy Shweta, USHA Janome Dream Maker 120 is an advanced computerized sewing machine with Japanese technology. This machine is loaded with user friendly features like twin needle, 120 built-in stitches, superior mirrored editing, auto-threader, innovative LCD screen, wide angle LED lighting, variable speed controller with start/stop button, hands free operation, and is programmable up to 50 different combination patterns.
Another initiative launched by Usha International to help people rediscover the joy of sewing creatively is The Hab in Mumbai and Kochi. A one of its kind experiential store, The Hab, offers hobby workshops and is aimed at making sewing trendy amongst the masses today. Usha International has also set-up over 800 Usha Sewing Schools across India for enhancing the sewing and designing skills of urban women and 16,646 Usha Silai Schools in rural India. Usha Silai Schools is a pan-India community-based social initiative that empowers rural women to become entrepreneurs and teach sewing within their comfort of their homes.
Upping the ante this year, Usha International introduced a sustainable fashion label ‘Usha Silai’ in consultation with IMG Reliance, which now retails at Ogaan. Usha Silai label is more than just a brand; it is a movement to eliminate gender disparity, and mainstream rural women into the world of high street fashion garment construction thereby multiplying their earning potential manifold.