Yamaha launches all new Roadster Motard – Yamaha MT-09 at the 13th Auto Expo

GREATER NOIDA LOKESH GOSWAMI   

New Delhi, 4th February’16: India Yamaha Motor Pvt. Ltd. launched the all new Roadster Motard – Yamaha MT-09 in a bid to strengthen its superbike segment in the Indian market. The eagerly-anticipated launch took place today at the Auto Expo 2016 as bollywood heartthrob John Abraham unveiled the new model much to the excitement and delight of the onlookers. The MT-09 has been planned and developed as the flagship model of the MT series and is priced at INR 10,20,000/- (Ex showroom in Delhi). Yamaha’s latest motorcycle will be available at selected dealers across the country. The all new Yamaha MT-09 mounts a newly developed 847cc, liquid-cooled, 4- stroke, in-line triple-cylinder, fuel-injected engine with ABS technology. Yamaha MT-09 is targeted towards the youth who are looking for excitement, power and style. Main features include 1) Strong yet light 2) Compact engine 3) Long suspension stroke for excellent road holding in all road conditions 4) Equipped with ABS technology 5) Fuel Efficiency (19 km/l). With minimalistic design frills this bike is aimed at providing an exciting riding experience accompanied with high performance and great economy. It aims to achieve an excellent balance of both high performance and fuel efficiency. This model will be imported as a Completely Built Unit (CBU) by India Yamaha Name Launch date Ex-Showroom Price – MT-09 (Color: Race Blue, Matt Grey) Commenting on the launch of the MT-09, Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said, “We are very excited to introduce the MT-09 to the Indian market after its successful run globally. This launch will reiterate our commitment to offer bikers in India the very best mix of Yamaha’s technological expertise coupled with style and performance. The MT-09 is essentially targeted at the youth who are looking for thrill in their daily rides with great fuel efficiency.” “The new year has got off to a great start for us as we launch our latest product this year after the successful unveil of the Cygnus Ray–ZR yesterday. India is a very crucial market for us and it has been our constant endeavor to offer world class products to our customers here and these two additions bear testimony to our efforts” he added. The year 2015 was a highly successful year for Yamaha as it witnessed a 5% growth rate despite a sluggish market. This can be attributed to the company’s innovative ongoing customer-centric activities and exciting product line up including Yamaha Saluto, Fascino and YZF-R3 which continue to strengthen their position with great sale numbers across the country. In the domestic market, the company sold 5.94 lakh units in 2015 and aims to sell 8 lakh units in 2016. Yamaha Pavilion Details The theme of the Yamaha pavilion for the 13th Auto Expo is “WE ARE YOUNG”, offering a chance for visitors to experience products that will indeed Rev their The pavilion displays multiple models that seek to win new customers in the motorcycle and scooter market and introduce some of the initiatives in progress. The pavilion is divided into various zones. These zones are – Racing Zone, CBU Zone, Matt Green Zone, Z Zone, Lifestyle and Fashion Zone and Family Zone. The displayed models include the Yamaha YZR-M1 MotoGP model, YZF-R1M, VMAX, MT-09, Fascino (including special color variant for Auto Expo), Cygnus Ray Z, Cygnus Ray-ZR, Cygnus Alpha, Saluto, SZ-RR version 2.0, YZF-R3, YZF-R15 version 2.0, YZF-R15S, FZ-FI, FZS-FI, Fazer-FI. The NMAX scooter is also on display at the pavilion. The models on display and the technology they  mploy is an embodiment of Yamaha’s “Refined Dynamism” design philosophy that seeks to stimulate the emotions with genuine and innovative expressions of beauty and vitality. About Yamaha Motor India Sales Pvt. Ltd Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R3 (321 cc), YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); Blue-Core Technology enabled models such as Saluto (125 cc), FZ FI (Fuel- Injected, 149 cc), FZ-S FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ RR version 2.0 (149 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc) and Cygnus Ray (113 cc); other models such as FZ (153 cc), FZ-S (153 cc), Fazer (153 cc), Crux (106 cc); the latest superbike MT-09 (847cc) as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc), YZF-R1 (998 cc) and FZ1 (998 cc).