#Breaking #AlyquePadamsee widely called the Brand Father of Indian advertising dies at 90 in Mumbai

On Nov 17, 2018

Noted ad film maker and Padma Alyque Padamsee died Saturday morning in Mumbai at the age of 90.

The ad man was the brain behind several iconic advertisement campaigns such as the Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc.

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