New Delhi, Nov 12, 2022: Twitter Inc. has suspended the $8 subscription program that was launched earlier this week.
The step has been taken following a rise in the number of users impersonating major brands, shared a person familiar with the move.
Existing subscribers will continue to have access to their account, stated the person who requested not to be identified since the information is private. The move was reported earlier by the website Platformer.
Earlier, the blue tick verification was only given to noted personalities across several fields such as entertainment, politics, journalism, etc. to prevent impersonation.
However, with Elon Musk taking over the social media giant in a $44 billion deal, the company decided to alter the verification policy and decided to provide blue tick to anyone willing to pay $8 for the service.
Following the introduction of the service, various fake accounts even of Elon Musk’s own Tesla, SpaceX came up with a blue tick.
An imposter account went to tweet that ‘insulin is free’ after which well-known pharmaceutical company Eli Lilly & Co. had to tweet an apology.
Currently, there are two sorts of verified accounts on Twitter, one which is verified before Musk’s takeover and notes that “This account is verified because it’s notable in government, news, entertainment, or another designated category.”
The other type of verified account is of the users who subscribed to the service of Twitter Blue at $8.
