National (18/01/2023): Apple has surprised the tech world with a rare January launch of new MacBooks and a Mac mini.
The company has announced the launch of the new MacBook Pro, MacBook Air, and Mac mini, all of which feature Apple’s latest M1 chip.
The new MacBook Pro, available in 13-inch and 16-inch models, boasts improved performance and a new design that includes a new keyboard with a redesigned scissor mechanism for a more comfortable typing experience.
The new MacBook Air, on the other hand, is thinner and lighter than its predecessor and also features a new keyboard design.
The new Mac mini, which is aimed at professionals and power users, has been redesigned to be more powerful and efficient than ever before. It features Apple’s M1 chip, which offers improved performance and energy efficiency, as well as a new thermal design that allows the mini to run at full speed for longer periods of time.
Apple is also introducing a new feature called the “Pro Display XDR,” which is a high-resolution display that can be used with the new MacBooks and Mac mini. The display features a 6K resolution and a 1,000,000:1 contrast ratio, making it ideal for professionals in fields such as video editing and graphic design.
The new MacBooks and Mac mini are available for pre-order starting today, with shipping expected to begin in the coming weeks. Prices for the new MacBook Pro start at $1,299 for the 13-inch model and $1,999 for the 16-inch model, while the new MacBook Air starts at $999. The new Mac mini starts at $699.
Overall, the new MacBooks and Mac mini are a significant update for Apple, as they feature the company’s latest M1 chip, which offers improved performance and energy efficiency. The new designs and features, such as the Pro Display XDR, make them ideal for professionals and power users. The company’s decision to launch these new products in January, a time when most companies are focusing on CES, is a clear indication of Apple’s confidence in their new products and the future of the Mac.
