Celebrating the Children’s Day, Honda 2Wheelers India educates 5,500 young kids to “Be Safe, Be Smart” on roads

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Mumbai, November 16, 2021: On the occasion of Children’s day Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) celebrated by expanding Road safety awareness to the young road users across India.

Firmly believing in holistic development of children, HMSI marked the occasion with Be Safe, Be Smart initiative – a nation-wide road safety awareness drive to inculcate healthy road usage habits among future nation builders. Mixing learning with fun, HMSI’s unique road safety awareness initiative sensitized over 5,500 students aged between 6 to 15 years. Honda’s road safety instructors across India reached out to over 42 schools across 19 towns & cities (Silchar, Imphal, Bhadohi, Etawah, Guwahati, Bhiwadi, Una, Jamshedpur, Bengaluru, Jaipur, Delhi, Karnal, Ludhiana, Bhubaneswar, Thane, Hyderabad, Coimbatore, Chennai & Trichy) through digital Honda Road Safety E-gurukul and in school training sessions.

Speaking on this occasion, Mr. Prabhu Nagaraj, Senior Vice President – Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Children are real strength and foundation of the society. The young champs of today are not only road users but future two-wheeler riders as well. Therefore, we curated ‘Be Safe, Be Smart’ programme for kids to ensure their safety on roads. We are thrilled to see participation from school students who came ahead in big numbers. Their enthusiasm reflects their positive attitude in making roads safer for all. As a company, we thrive on our mission ‘Safety for everyone’ and will continue to design many more programmes for all in the future.”

Key activities of Honda’s Children’s Day celebration:

Making learning fun on this serious topic, Honda’s road safety instructors co-related road safety rules with practical activities that kids do in their daily lives and educated them on important topics like:

1.    Understanding traffic lights & signals (stop, move, left turn, right turn, go straight or slow down).

2.    Road safety signs & markings (mandatory, cautionary & informative signs; yellow, white or double lines).

3.    Safe pedestrian tips (cross the road using zebra crossing, walk on the opposite direction of traffic in absence of pavement etc.).

4.    Road sharing manners (sticking to your lane, use of bicycle tracks & footpaths by bicycle riders & pedestrians).

5.    Riding gear & seat belt (appropriate clothing, importance of helmet & seat belt).

6.    Safe cycling tips (brake, bell & tyre check, ensuring reflectors on cycles etc).

7.    Safe commuting in school bus (do not stand in a running bus, do not distract the driver).

8.    Some simple do’s & don’ts (how to move in & out of car, no aggression on roads).

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