New Delhi, March 1: The excise department of the Delhi government on Monday ordered the discontinuation of Discount/ Rebate/Concession on the Maximum Retail Price (MRP) of liquor in the national capital.
The order came after liquor stores in several areas of the capital witnessed long queues of people as some outlets offered discounts on different brands of alcohol, leading to law and order problems and inconvenience to the local population of areas.
The order added that it is also to be kept in mind that the COVID situation is not yet over & the danger of COVID-19 still persists & therefore the huge crowds is likely aggravate the rise in the COVID cases in Delhi
Moreover, the excise department in its order also stated it’s been reported that such discounting is also leading to unhealthy market practices by some of the licensees & is leading to the distortions of the Market.
The order stated that the intent of the government in regard to discounting was to promote consumer choice and healthy competition and determination of price by market forces. The discounting of this nature was not the objective of the government while permitting the discounts in the new Excise Regime.
“Commissioner Excise hereby orders that the all L7Z licensees shall neither give concession, rebate or discount on the MRP of liquor and hereby directs all L7Z licensees to strictly abide by Rule 54 (3) of the Delhi Excise Rules, 2010 In case, any such instance of discount/rebate/concession is brought to the knowledge of the undersigned, action as per Rules and Act as well as the penal action as per the tender document shall be initiated against the defaulting licensee,” the order stated.
