New Delhi, 13th February :- The Taj went Gold under the Go Gold India campaign from September 25-27, 2016, which was launched on February 15, 2016 at AIIMS, New Delhi. The campaign was initiated by CanKids, National Society for Change for Childhood Cancer Taking the campaign forward, this year our theme for International Childhood Cancer Day is Go Gold India – for Warriors & Angels.
We aim to honor children with cancer and their families as “warriors and angels” battling cancer – a battle we can help them fight. We also aim to motivate children with cancer “to be the warrior you are” & not to give up the fight when they are facing cancer disease and encouraging them to salute their angles who are always there during the hard times of the treatment of cancer to help & support them.
55 Pediatric cancer centers will be participating with us in this campaign, and we will be taking, Children and families for a visit to monument of the city to celebrate ICCD. Teachers will educate children about the monument and how it symbolizes victory in some battle. Some monuments that we will be visiting include Sion Fort in Mumbai, India Gate in New Delhi and War Memorial at Marina Beach in Chennai and many more across India.
Our motive is to get these monuments lighted up Gold in September, which is the month of Childhood Cancer and Gold color represents Childhood Cancer as a part of International Tribute Lighting Programme that honours the bravery and courage of every child and family faced with childhood cancer.
CanKids in partnership with Childhood Cancer International initiates the launch of International Childhood Cancer Day in India. Today, CCI is the largest patient support organization for childhood cancer. It is a global, parent-driven non-profit that represents 181 parent organizations, childhood cancer survivor associations, childhood cancer support groups, and cancer societies, in 90 countries, across 5 continents.
The We Are One Song, launched last year to raise awareness for children with cancer, will be promoted this year also and everyone is being encouraged to build events around it like, having singing contests/competitions for families or groups of friends, having art competitions to try to capture the imagery and feelings associated with the song, having celebrities or celebrity singers bringing to life the song, said Carmen Auste (CCI Chair).
Each year more than 3,00,000 Children and adolescents are diagnosed with one of 16 forms of childhood cancer-cancers, out of which 40,000-50,000 are in India.
Cancer incidence – developing countries not well known, because there have been fewer population-based cancer registries (PBCRs) with adequate completeness.
Boys are around 20% more likely to develop cancer than girls but this male to female – This suggests a gender bias in diagnosing and registering cases in some developing countries.
The reported incidence of childhood cancer in India in males is higher than in females in almost all population based cancer registries Gender bias in seeking healthcare, including treatment of cancer, is one possible explanation
3 most common cancers in childhood comprise leukaemia, brain tumours and lymphoma
This improvement of survival reported from developed countries has resulted from increasing use of intensive chemotherapy combined with other modalities of treatment, improved generalised supportive management, application of results of clinical trials and centralisation of care permitting each patient to benefit from the best of the multidisciplinary expertise and technology available for these rare conditions
The less favourable outcome in the developing countries can be attributed to late diagnosis, unavailability of treatment, therapy abandonment, prior undernourishment, inadequate supportive therapy and unsuccessful follow-up. All these factors relate to lack of financial resources to support efficient health care system for childhood cancer patients.
The causes of majority of childhood cancers are unknown