Need for X-factor: Premium living will continue to be in demand in 2024

By Dr. Dharmesh Shah, CEO, Hero Realty

In the lingering aftermath of a remarkable 2023, India’s real estate sector is poised for another year of prosperity in 2024. Fuelled by robust economic performance, the momentum gained in the preceding year is expected to usher in a new era of growth and dynamism. And the consumers want some X-factor to be added to their living space. Be it aesthetically, technologically, or facility-wise or all of them put together.

A mere few years ago, what was once considered idealistic requirements for affluent living were now integral components in defining the standard lifestyle. The Indian real estate landscape witnessed an extraordinary surge, with residential and commercial segments experiencing unprecedented advancements in the past year. Particularly noteworthy was the surging demand for premium and an overall luxury living experience, especially in metropolitan or Tier-1 cities.

The Delhi-NCR region emerged as a leader in this surge, boasting a staggering 216% increase in premium housing sales. This surge was attributed to improved economic indicators and increased investments by Non-Resident Indians (NRIs). As strategic expansions into Tier-2 and Tier-3 cities unfolded, the sector’s adaptability shone through, marked by the acquisition of 1,461 acres for residential developments.

As India’s real estate sector embarks on its journey into 2024, the stage is set for continued growth and prosperity. According to Euromonitor International, India’s premium housing market is expected to surge to Rs 82,186 crore by 2027, a substantial increase from Rs 53,561 crore in 2022. Reports from various agencies underscore the growth potential, suggesting that India’s premium real-estate market could expand to 3.5 times its current size by 2030, summing up to gradual growth in the upcoming years.

The premium segment took center stage in 2023, reflecting a discerning preference for spacious apartments and lifestyle statements. High-end transactions in the comfort living sector are expected to persist, mirroring the ongoing demand for spacious and magnificent residences. Affluent Indians exhibit a noticeable fear of missing out (FOMO) when it comes to acquiring the most sought-after options before others do. Developers attuned to changing buyer preferences are well-positioned to capitalize on India’s allure as a global investment destination.

For the next year, one of the key projections is the exploration of untapped growth areas by developers, introducing dynamism into the real estate landscape and revealing new investment opportunities. Cities in the National Capital Region, including Gurugram, are recommended as key investor hotspots for 2024, particularly in the premium housing sector. Several trends gained momentum in the past year, laying the foundation for an exciting and transformative 2024. Among these trends is the increasing prominence of virtual and augmented reality in real estate marketing.

While the use of virtual and augmented reality is not new, its importance is expected to escalate in 2024. With advancing technology, prospective buyers and investors increasingly rely on immersive experiences to virtually tour properties from the comfort of their homes. Practices such as virtual staging, 3D property walkthroughs, and augmented reality-enhanced property previews are anticipated to become standard, providing a more engaging and interactive means of showcasing luxury real estate. Simultaneously, the growing awareness of environmental sustainability is influencing real estate developers to integrate eco-friendly features into their projects. These trends reflect the increasing dimensions to the premium segment of living.

As we move forward, the momentum from 2023 is expected to continue into 2024, driven by strong economic performance. The luxury segment will take center stage, with a preference for spacious apartments and lifestyle statements. The real estate and luxury marketing landscape is on the brink of transformation, and professionals who embrace and adapt to these trends will find themselves well-positioned to thrive in a rapidly evolving market.