Noida 12/9/19 : Contemporary ethnic wear brand, Melange by Lifestyle, launched its festive collection with Bollywood actress and style icon, Taapsee Pannu at Lifestyle, DLF Mall of India, Noida. The collection was launched with a captivating fashion show where
brand ambassador for Melange by Lifestyle, Taapsee Pannu, dazzled the ramp.
The stunning showstopper kept the audience rivetted as she walked the ramp dressed in a
resplendent circular kurta with mirror work and intricate gold print, teamed with a contrast dupatta in Benarasi Brocade from Melange by Lifestyle. Bright festive colours, Zari & sequin embroidery, intricate gold foil details, contemporary silhouettes and styles such as shararas, saree drapes, co-ordinates and crop tops among others, were some of the key trends that were showcased during the fashion show.
Speaking on the launch, Vasanth Kumar, Managing Director, Lifestyle International Pvt. Ltd. said, “Melange by Lifestyle represents the style sensibilities of modern Indian women whose fashion choices are eclectic and inspired by global trends.
Taapsee Pannu said, “I am very excited to be here, launching the Melange by
Lifestyle Festive Collection. The festive season is a time for me, just like everyone else, to dress up and enjoy with friends and family while looking my very best. With its trendy, bold and unconventional styles all coming together to add a very festive vibe, the collection from Melange by Lifestyle has the perfect picks for the season. The new festive collection has something special
The collection brings together the latest trends in apparels, footwear, and accessories that reflects the true spirit of the festive season. With ensembles harmoniously blending ethnic and contemporary, the collection embodies international trends with a traditional twist.
Additionally, consumers can shop on Myntra from over 8000 styles from Lifestyle’s high-fashion fashion private label brands across womenswear, menswear, kidswear, footwear, handbags, fashion, and accessories.Lifestyle is now also available online through lifestylstores.com where customers can shop from the convenience of their home.